Monday, October 29, 2018

Daytime Nielsen Ratings: 'Days of our Lives' Bounces Back with Viewer/Demo Gains

The Live + Same Day daytime Nielsen ratings are in for the week of October 15-19, 2018. Days of our Lives was up in total viewers and the key demographic categories versus the previous week, gaining 50,000 viewers for the week after gaining 77,000 viewers the week before.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,112,000 (-102,000/-368,000)
2. The Bold and the Beautiful 3,239,000 (-55,000/-297,000)
3. General Hospital 2,338,000 (-151,000/-194,000)
4. Days of our Lives 2,188,000 (+50,000/+46,000)

Women 18-49 Viewers
1. The Young and the Restless 395,000 (-11,000/-96,000)
2. General Hospital 352,000 (+8,000/-51,000)
3. The Bold and the Beautiful 323,000 (same/-74,000)
4. Days of our Lives 302,000 (+26,000/-61,000)

Women 18-34 Viewers
1. The Young and the Restless 106,000 (-11,000/-11,000)
2. The Bold and the Beautiful 100,000 (+1,000/-5,000)
3. General Hospital 71,000 (-11,000/-38,000)
4. Days of our Lives 60,000 (+9,000/-21,000)

Women 25-54 Viewers
1. The Young and the Restless 629,000 (-1,000/-156,000)
2. The Bold and the Beautiful 507,000 (+7,000/-128,000)
3. General Hospital 506,000 (+17,000/-76,000)
4. Days of our Lives 418,000 (+22,000/-41,000)

(Daytime ratings via SON)

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