Sunday, November 4, 2018

Daytime Nielsen Ratings: 'The Bold and the Beautiful' Up in Viewers & Demos

The Live + Same Day daytime Nielsen ratings are in for the week of October 22-26, 2018. The Bold and the Beautiful was up 129,000 viewers versus the previous week and up in all the key demos as well. The Young and the Restless (+114,000) and Days of our Lives (+56,000) were also up in viewers (Days for the third week in a row).

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,226,000 (+114,000/-233,000)
2. The Bold and the Beautiful 3,368,000 (+129,000/-206,000)
3. General Hospital 2,281,000 (-57,000/-467,000)
4. Days of our Lives 2,244,000 (+56,000/-54,000)

Women 18-49 Viewers
1. The Young and the Restless 420,000 (+25,000/-49,000)
2. General Hospital 366,000 (+43,000/-8,000)
3. The Bold and the Beautiful 326,000 (+24,000/-41,000)
4. Days of our Lives 313,000 (-39,000/-121,000)

Women 18-34 Viewers
1. The Young and the Restless 103,000 (-3,000/-16,000)
2. The Bold and the Beautiful 102,000 (+2,000/+5,000)
3. General Hospital 76,000 (+16,000/+5,000)
4. Days of our Lives 59,000 (-12,000/-38,000)

Women 25-54 Viewers
1. The Young and the Restless 653,000 (+24,000/-116,000)
2. The Bold and the Beautiful 547,000 (+40,000/-59,000)
3. General Hospital 455,000 (-51,000/-191,000)
4. Days of our Lives 436,000 (+18,000/-37,000)

(Daytime ratings via SON)

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