Monday, April 30, 2018

Daytime Nielsen Ratings: 'Days of our Lives' Makes Demo Gains, Up Versus Last Year

The Live + Same Day daytime Nielsen ratings are in for the week April 9-13, 2018. Days of our Lives rose week-over-week in female viewers ages 18-49 and 18-34. The show is also up in total viewers and the demos year-over-year.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,360,000 (-59,000/-90,000)
2. The Bold and the Beautiful 3,437,000 (-115,000/-22,000)
3. General Hospital 2,390,000 (-126,000/-12,000)
4. Days of our Lives 2,206,000 (-47,000/+148,000)

Women 18-49 Viewers
1. The Young and the Restless 438,000 (-12,000/-111,000)
2. General Hospital 367,000 (-35,000/-50,000)
3. The Bold and the Beautiful 361,000 (-20,000/-64,000)
4. Days of our Lives 356,000 (+20,000/+30,000)

Women 18-34 Viewers
1. The Young and the Restless 104,000 (-11,000/-30,000)
2. The Bold and the Beautiful 100,000 (-1,000/+2,000)
3. General Hospital 88,000 (-9,000/-2,000)
4. Days of our Lives 77,000 (+4,000/+10,000)

Women 25-54 Viewers
1. The Young and the Restless 748,000 (-24,000/-99,000)
2. The Bold and the Beautiful 630,000 (-7,000/-59,000)
3. General Hospital 524,000 (-51,000/-57,000)
4. Days of our Lives 437,000 (-9,000/+30,000)

(Daytime ratings via SON)

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