Thursday, December 1, 2016

'Sin Senos Si Hay Paraiso' Wraps as #1 Spanish-Language 9 P.M. Program Among Adults 18-49

Telemundo's Sin Senos Si Hay Paraiso wraps up ranking as the #1 Spanish-language program at 9 p.m. among adults 18-49 (933,000) for its full run, according to Nielsen. The highly rated scripted drama series also delivered 1,768,000 total viewers. Monday’s three-hour finale averaged 2,476,000 total viewers and 1,262,000 adults 18-49, and 630,000 adults 18-34, outperforming Univision +16% among total viewers, +30% among adults 18-49 and +36% among adults 18-34 during 8pm-11p. In addition, the epic finale reached a cumulative audience of 4,058,000 total viewers and 2,126,000 adults 18-49.

Locally, the finale of Sin Senos Si Hay Paraiso helped Telemundo rank as the #1 network among adults 18-49, regardless of language in Los Angeles, Houston, Orlando and New York and Miami, where it also ranked #1 among total viewers. The finale also ranked as the #1 Spanish-language program with total viewers and adults 18-49 in Philadelphia, Washington, DC, Boston, Atlanta, Tampa and Denver.

On digital platforms, the finale generated 169,000 streams and reached 62,000 unique users. On social media, Sin Senos Si Hay Paraiso generated 231,000 global actions, ranking as the #1 most engaged primetime Spanish-language program. During its full run, the series generated over 19,000,000 video views on digital platforms. On social platforms, the full run generated 12,000,000 global actions and 171,000,000 native video views. “Sin Senos Si Hay Paraiso” has 1,500,000 followers across social platforms, +630% since the start of the season.

Sin Senos Si Hay Paraiso is produced by FoxTelecolombia for Telemundo.

Source: Nielsen NPM L+SD IMP. 11/28/16 8p-11p & 9p-10p strict daypart, excludes sports/specials. Reach based on 8p-11p (6+ min qual). Full Run (7/19/16-11/28/16) vs broadcast and cable. NSI, L+SD, Ranking based on P18-49 & P2+ IMP for 8-11 p.m. ET time period (vs UNI, UMA, AZA,ETV,MMX). Adobe Analytics, US Only; Nielsen Social; Shareablee, Global; 11/28/16. Adobe Analytics, US Only; Nielsen Social; Shareablee, Global; 7/19/16-11/28/16‎

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