Monday, September 28, 2015

'Quantico' Premieres to Solid Ratings, Modest Start for 'Blood & Oil'

Priyanka Chopra stars in Quantico. Photo Credit: ABC/Guy D'Alema
The Fast Affiliate Live + Same Day ratings are in for Sunday, September 27, and ABC's new serial Quantico got off to a strong start, with mixed results for the network's other dramas.

The fifth season premiere of Once Upon a Time topped its May Sweep averages (5.4 million and 1.7/6) in Total Viewers (+9%) and Adults 18-49 (+6%), but was down 49% from last year, notching a 1.8 rating and 5.87 million viewers at 8 p.m. ET/PT.

At 9 p.m., the series premiere of Blood & Oil (6.3 million and 1.4/4 in Adults 18-49) grew 7% in total viewers over its lead-in, but was down 36% from Resurrection's performance a year ago.

At 10 p.m., Quantico (7.1 million and 1.9/6 in Adults 18-49) shot up 36% over its lead-in and beat the final hour of CBS' CSI finale by 12% in Adults 18-49 (1.9/6 vs. 1.7/5). Despite its late time slot, the new ABC drama held steady on the half-hour among young adults. Quantico drew ABC's largest audience in the hour with regular programming since May 2012 and equaled its best young adult number since September 2012.

Quantico built sharply over ABC's year-ago premiere of Revenge in the hour (5.1 million and 1.3/4 on 9/28/14), rising by 39% in Total Viewers and by 46% in Adults 18-49. Quantico also topped ABC's most recent series debut in the time period (Betrayal = 5.2 million and 1.5/4 on 9/29/13) by strong double digits in viewers (+37%) and young adults (+27%). Among Adults 18-49, Quantico stands as TV’s top-rated 10pm Sunday broadcast series debut in 3 years

ABC Total Viewer and Adult 18-49 Projections:
Once Upon a Time: L3 = 7.3 million/2.2 rating, L7 = 7.7 million/2.3 rating and MP+35 = 3.0 rating
Blood & Oil: L3 = 10.0 million/2.1 rating, L7 = 10.7 million/2.2 rating
Quantico: L3 = 11.2 million/2.9rating, L7 = 12.0 million/3.1 rating

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