Monday, September 28, 2015

'Empire' Season 2 Premiere Up To 22.5 Million Viewers After 3 Days of Viewing

Terrence Howard as Lucious Lyon and guest star Chris Rock as Frank 
Gathers in Empire. ©2015 Fox Broadcasting Co. Cr: Chuck Hodes/FOX.
According to Nielsen’s Live +3 numbers, the Season 2 premiere of Empire drew an 8.7/27 rating among Adults 18-49, up +4% from its Season 2 finale (8.4/27) and up +64% from its Season 1 premiere (5.5/15).

With all available data, including streaming on Hulu and, the Empire Season 2 premiere rolled up to 22.5 million viewers after 3 days – up +39% from its same day multi-platform audience (16.2 mil). And 2.9 million of the Empire premiere’s three-day audience came from VOD and streaming on FOX NOW and Hulu, further underscoring why it’s important to put more emphasis on the full picture of multi-platform viewing.

Empire's Season 2 premiere also broke social records – it is the most tweeted scripted hour on broadcast EVER (Source: Nielsen) and those tweets have been seen 73 million times over the first three days.

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