Sunday, August 10, 2014

Soap Opera Ratings: 'Days of our Lives' Up in Total Viewers and the Demos

For the week of July 28-August 1, 2014, Days of our Lives was up in Total Viewers (+70K), as well as viewers in the key demographics: Women 18-49 (+73K), Women 18-34 (+6K) and Women 25-54 (+81K). Check out a breakdown of the Nielsen ratings below:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,381,000 (-140,000/-311,000)
2. The Bold and the Beautiful 3,447,000 (-66,000/-150,000)
3. General Hospital 2,868,000 (-14,000/+427,000)
4. Days of our Lives 2,356,000 (+70,000/-100,000)

Women 18-49 Viewers
1. The Young and the Restless 722,000 (+21,000/-61,000)
2. The Bold and the Beautiful 601,000 (+23,000/-36,000)
3. General Hospital 575,000 (+25,000/-6,000)
4. Days of our Lives 529,000 (+73,000/-15,000)

Women 18-34 Viewers
1. The Young and the Restless 193,000 (-7,000/-20,000)
2. General Hospital 162,000 (-15,000/-30,000)
3. The Bold and the Beautiful 155,000 (-22,000/-32,000)
4. Days of our Lives 135,000 (+6,000/-16,000)

Women 25-54 Viewers
1. The Young and the Restless 1,079,000 (-13,000/-40,000)
2. The Bold and the Beautiful 836,000 (-28,000/-59,000)
3. General Hospital 779,000 (+32,000/+8,000)
4. Days of our Lives 686,000 (+81,000/-7,000)

(via SON)

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