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Kin Shriner and Lynn Herring hos Sinful Secrets week on ID. |
The daytime stunt airs in conjunction with ID’s evening primetime return of a new season of Deadly Affairs with Susan Lucci, featuring all-new stories of deadly dalliances on Saturday, August 16 at 10 p.m. ET on Investigation Discovery.
“Soap fans are a voracious audience, hungry for emotionally riveting content and devoted to the characters they’ve grown to love – or, hate,” said Henry Schleiff, Group President of Investigation Discovery, Destination America, American Heroes Channel and Discovery Fit & Health. "As the #5 network for women in daytime*, soap opera fans know that they can always find their 'stories' on Investigation Discovery – the real life tales of passion – and, on occasion, perhaps, a little poison."
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Mary Beth Evans and Wally Kurth host Poisonous Love week on ID. |
* Sinful Secrets August 25-29: Hosted by Lynn Herring (Lucy Coe, General Hospital) and Kin Shriner (Scott Baldwin, General Hospital)
* Lessons in Lust September 2-5: Hosted by Katie Barberi (Cecilia Vergel, Dona Barbara; Ursula Van Pelt, Every Witch Way)
* Poisonous Love September 8-12: Hosted by Mary Beth Evans (Kayla Brady, Days of our Lives) and Wally Kurth (Ned Ashton, General Hospital; Justin Kiriakis, Days of our Lives)
* Evil Enemies September 15-19: Hosted by Lamon Archey (Mason Wilder, The Young and the Restless) and Darnell Williams (Jesse Hubbard, All My Children)
Year to date, Investigation Discovery ranks #5 in Total Day and Daytime for W25-54,* continuing to be #1 in Length of Tune in all of television.**
*Source: Nielsen, NHI Calendar, 12/30/13-7/27/14, L+SD data, W25-54 delivery, Time Period Based Averages, Ad-supported cable, Total Day (M-Su 6a-6a) excluding NAN, Daytime (M-F 9a-4p).
**Source: Nielsen, NHI Calendar, 06/30/2014 - 07/27/2014, Live data, W25-54 LOT, Time Period Based Averages, Prime (M-Su 8-11p) excluding non-English speaking networks, Total Day (M-Su 6a-6a).
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