Tuesday, May 20, 2014

Daytime Ratings: All Four Daytime Soaps Up in Women 18-49, Women 18-34 Viewers

For the week of May 5-9, 2014, The Young and the Restless, The Bold and the Beautiful, General Hospital and Days of our Lives were all down in Total Viewers versus the previous week, but up in Women 18-49 and Women 18-34 viewers. Below is a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,475,000 (-60,000/+136,000)
2. The Bold and the Beautiful 3,403,000 (-132,000/+148,000)
3. General Hospital 2,759,000 (-11,000/+191,000)
4. Days of our Lives 2,434,000 (-6,000/-9,000)

Women 18-49 Viewers
1. The Young and the Restless 718,000 (+4,000/-69,000)
2. General Hospital 643,000 (+15,000/+5,000)
3. Days of our Lives 632,000 (+61,000/+56,000)
4. The Bold and the Beautiful 609,000 (+27,000/-53,000)

Women 18-34 Viewers
1. General Hospital 220,000 (+11,000/+11,000)
2. The Young and the Restless 216,000 (+55,000/+25,000)
3. Days of our Lives 189,000 (+47,000/+29,000)
4. The Bold and the Beautiful 169,000 (+14,000/+23,000)

Women 25-54 Viewers
1. The Young and the Restless 1,063,000 (-38,000/-1,000)
2. General Hospital 875,000 (+17,000/+46,000)
2. The Bold and the Beautiful 861,000 (+2,000/-23,000)
4. Days of our Lives 746,000 (+33,000/+9,000)

(via SON)

Among syndicated programs for the week, Judge Judy had 9.8 million viewers (with a leading 7.2 household rating). Wheel or Fortune (9.9 million, 6.4 rating) and Jeopardy (9.8 million, 6.3 rating) also topped the 9 million mark.

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