Monday, April 28, 2014

Second Season of Social Media Novela 'Secreteando' Starts Today

Telemundo Media today announced the second season of the original social media novela, Secreteando, starting April 28th. The unprecedented online novela was the first drama series directed to Hispanics where viewers were active participants in the storyline through social media platforms such as Google+, YouTube, Facebook, Twitter, Pinterest and Instagram. The original cast including Sonya Smith, Eglantina Zingg, Liannet Borrego, Lorenzo Duarte, Juan Pablo Llano, Tali Duclad and Ruben Morales returns for a second season, accompanied by surprise cameos from top Telemundo talent.

Building on the success of the last season, the second season promises a star-studded 18-episode rollercoaster of emotions as the characters’ lives will be once again put in the hands of the fans that will take to social media polls to determine their fate. The new season will revisit the characters as they settle back into their jobs following the first season competition for the Executive Assistant position at MUS record label. The competition was fueled by social media interaction where the audience voted via Twitter and Facebook to have “Marisol” (Sonya Smith) win the coveted position.

“We were thrilled to have Secreteando recognized by the IAB MIXX Awards last year and were overwhelmed by the incredible support of fans via social media channels,” stated Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses at Telemundo. “Having quality content like this living via social media channels allows for new interactive opportunities for the audience. We look forward to taking this experience to new heights during the second season.“

Also new to the second season is a widget that will provide a more user-friendly interface when viewing content on a desktop. Additionally, the second installment will have guest talent cameos by Dra. Ana Maria Polo, Aylin Mujica, Cynthia Olavarria, Jorge Bernal and Litzy.

Secreteando will be available across social media platforms beginning April 28th. Fans can access exclusive content via the Secreteando Facebook channel and also via their Twitter and Instagram channels via @Secreteando and using the official hashtag #Secreteando2. The content will be available via the Telemundo Secreteando dedicated YouTube Channel and the Telemundo Novelas App available via the App Store.

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