The world premiere of the new dramatic series LA VIUDA NEGRA (The Black Widow) on Sunday, February 23 reached 5.8 million Viewers 2+ who tuned in to all or part of the one-hour broadcast and averaged nearly 3.8 million Total Viewers 2+, 2.1 million Adults 18-49 and 1.1 million Adults 18-34 during its simulcast on Univision, UniMás and Galavisión at 10 p.m. ET/PT (9 p.m. Central).The premiere telecast also made Univision the No. 2 broadcast network in the 10 p.m. hour, ahead of ABC and CBS, among Adults 18-34 and 18-49 as well as the No. 3 broadcast network among Total Viewers 2+. LA VIUDA NEGRA was the third most-watched program on all of broadcast television with more Adult 18-34 viewers than ABC's movie presentation of The Proposal and the 24th season premiere of CBS' THE AMAZING RACE: ALL-STARS.
LOCAL HIGHLIGHTS
· Locally, the LA VIUDA NEGRA simulcast across Univision and UniMás stations was the #1 broadcast program on Sunday from 10:00pm – 11:00 p.m. among Total Viewers 2+ in Los Angeles, Miami, Houston and Dallas; Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Sacramento; and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento.
· Additionally, the local simulcast for LA VIUDA NEGRA across Univision and UniMás stations was the No. 1 broadcast program of the day (6:00am – 2:00am) among Viewers 2+ in Houston; Adults 18-49 in Houston and Sacramento; and Adults 18-34 in New York, Dallas, Phoenix, and Sacramento.
Source: The Nielsen Company, NSI Sunday (02/23/14), LA VIUDA NEGRA aired Sunday 10:00pm-11:00pm E/PT, 9:00pm-10:00pm C/MT. Total Day defined as 6:00am-2:00am. LA VIUDA NEGRA includes combined Univision and UniMás broadcast station delivery. Live+SD.
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