Tuesday, February 25, 2014

LA VIUDA NEGRA Reaches 5.8 Total Viewers in Simulcast Premiere Across Univision UniMás and Galavisión

The world premiere of the new dramatic series LA VIUDA NEGRA (The Black Widow) on Sunday, February 23 reached 5.8 million Viewers 2+ who tuned in to all or part of the one-hour broadcast and averaged nearly 3.8 million Total Viewers 2+, 2.1 million Adults 18-49 and 1.1 million Adults 18-34 during its simulcast on Univision, UniMás and Galavisión at 10 p.m. ET/PT (9 p.m. Central).

The premiere telecast also made Univision the No. 2 broadcast network in the 10 p.m. hour, ahead of ABC and CBS, among Adults 18-34 and 18-49 as well as the No. 3 broadcast network among Total Viewers 2+. LA VIUDA NEGRA was the third most-watched program on all of broadcast television with more Adult 18-34 viewers than ABC's movie presentation of The Proposal and the 24th season premiere of CBS' THE AMAZING RACE: ALL-STARS.


· Locally, the LA VIUDA NEGRA simulcast across Univision and UniMás stations was the #1 broadcast program on Sunday from 10:00pm – 11:00 p.m. among Total Viewers 2+ in Los Angeles, Miami, Houston and Dallas; Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Sacramento; and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento.

· Additionally, the local simulcast for LA VIUDA NEGRA across Univision and UniMás stations was the No. 1 broadcast program of the day (6:00am – 2:00am) among Viewers 2+ in Houston; Adults 18-49 in Houston and Sacramento; and Adults 18-34 in New York, Dallas, Phoenix, and Sacramento.

Source: The Nielsen Company, NSI Sunday (02/23/14), LA VIUDA NEGRA aired Sunday 10:00pm-11:00pm E/PT, 9:00pm-10:00pm C/MT. Total Day defined as 6:00am-2:00am. LA VIUDA NEGRA includes combined Univision and UniMás broadcast station delivery. Live+SD.

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