Thursday, January 30, 2014

AMERICAN HORROR STORY: COVEN Finale Reigns Supreme in Ratings

FX's AMERICAN HORROR STORY: COVEN, the third miniseries of the AMERICAN HORROR STORY franchise, wrapped up in spectacular fashion as last night’s season finale (1/29/14, 10-11:11 p.m. ET/PT) delivered 4.2 million Total Viewers, 2.84 Million Adults 18-49 and 1.58 million Adults 18-34 (Live+SameDay). When Live+7 ratings become available in approximately three weeks, last night’s finale of AMERICAN HORROR STORY: COVEN could rank as the #1 episode ever of the three AMERICAN HORROR STORY miniseries.

Not only did the finale AHS: COVEN far surpass the finales and complete miniseries averages of the previous two installments of AMERICAN HORROR STORY, ASYLUM (2012-13) and MURDER HOUSE (2012) [see AHS comparisons below], it beat all broadcast competition in the 10 PM time period and ranked #3 in primetime Adults 18-49 (2.2 rating) and ranked #4 among Adults 18-34 (2.3 rating).

For the season, AMERICAN HORROR STORY: COVEN ranks among the Top 20 shows on television in delivery of Adults 18-49 and among the Top 5 in cable. Through 10 weeks on a Live+7 basis, AMERICAN HORROR STORY: COVEN is averaging 7.2 million Total Viewers and 5.1 million Adults 18-49, ranking as the #4 scripted drama in basic cable behind THE WALKING DEAD, BREAKING BAD and SONS OF ANARCHY (CY2013 thru Jan. 30, 2014).

Combining its primary and encore telecasts, last night’s installment, titled “The Seven Wonders,” was watched by 5.8 million Total Viewers and 3.88 million Adults 18-49, both high marks for a finale in the shows’ history.

 P2+P18-49P 18-34
Live + Same Day000s000s000s
Prior AHS Finales   
AHS: Coven (Wed., 1/29/14)4,2422,8351,583
AHS: Asylum (Wed., 1/23/13)2,2881,650862
AHS: Murder House (Wed., 12/21/11)3,2222,1871,247
vs. AHS: Asylum Finale+85%+72%+84%
vs. AHS: Murder House Finale+32%+30%+27%

 P2+P18-49P 18-34
Live + Same Day000s000s000s
AHS Miniseries Averages   
AHS: Coven (10/9/13 thru 1/29/14)4,0112,7531,611
AHS: Asylum (10/17/12 thru 1/23/13)2,5351,8281,123
AHS: Murder House (10/5 thru 12/21/11)2,8302,0521,267
% Change:  AHS: Coven vs. AHS: Asylum+58%+51%+43%
% Change:  AHS: Coven vs. AHS: Murder House+42%+34%+27%

AMERICAN HORROR STORY: COVEN tells the secret history of witches and witchcraft in America. Over three hundred years have passed since the turbulent days of Salem and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe, who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona, the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way.

Coven featured an extraordinary cast including Oscar, Emmy, and Golden Globe award-winners Jessica Lange and Kathy Bates, Golden Globe Award winner and Academy Award nominee Angela Bassett, Emmy Award nominee Sarah Paulson, Oscar and Golden Globe award nominee Gabourey Sidibe, Emmy Award nominee Patti LuPone, Emmy Award nominee and Golden Globe Award winner Frances Conroy, Emmy Award nominee Denis O’Hare, Tony Award nominee Lily Rabe, Evan Peters, Taissa Farmiga, and Emma Roberts.

1 comment:

  1. I thought the finale was a supreme disappointment. Myrtle's declaration that Cordelia was the supreme seemed to come from nowhere. The best cast members-- Lange, Bassett and Bates were missing until Fiona appeared at the end. And don't get me started on each character's hell-- the writers have a very shallow perception of what eternal pain and suffering would be like.