Thursday, December 19, 2013

GENERAL HOSPITAL Wins Women 18-49 Demo in Back-To-Back Weeks For The First Time Since May 2007

GENERAL HOSPITAL was Daytime #1 program in the Women 18-49 demo for the week of December 9, 2013. This was their first back-to-back win since May 2007.

Here's what else ABC had to say today in a press release:

ABC Daytime delivered a clean sweep across target women demos, setting a near 2-year high in Women 18-49 (645,000/1.0 rating) and Women 25-54 (865,000/1.4 rating) – since weeks of 1/9/12 and 9/19/11, respectively.

Year to year, ABC posted the biggest gains of any broadcast network in Women 18-49 (+20% – 645,000 vs. 538,000) and Women 25-54 (+27% – 865,000 vs. 679,000), and was up by solid double digits in Total Viewers (+12% – 3.03 million vs. 2.72 million).

With the citizens of Port Charles lives in upheaval due to Robin’s return from the dead and the looming verdict for AJ’s murder trial, GENERAL HOSPITAL ranked as the #1 program in Daytime for the 2nd consecutive week in Women 18-49 (779,000/1.2 rating), marking the series' first back to back wins in the core demo in six-and-a-half years – since week of 5/21/07.

Notably, this week stood as the show’s 2nd-most-watched week in over two years in Women 18-49 and in over two and a half years in Women 25-54 (1.06 million/1.7 rating), behind only last week and since weeks of 8/15/11 and 3/21/11, respectively. Moreover, the past three weeks have been the show’s Top 3 most-watched weeks in nearly three years in Total Viewers – since week of 12/27/10.

Further, GENERAL HOSPITAL is pacing for its best season in 7 years in Total Viewers – since the 2006/07 season – driven by compelling storylines, bolstered by the return of legacy characters.

* GENERAL HOSPITAL posted the largest year-to-year increases of any broadcast daytime drama in Women 18-49 (+28% – 779,000 vs. 610,000) and Women 25-54 (+37% – 1.06 million vs. 774,000).

Source: NTI, U.S. ratings, weeks of 12/09/13 and 12/10/12, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

1 comment:

  1. Great news....They are the best right now of daytime soaps!