CBS's top-rated daytime lineup posted year-to-year November sweep growth in viewers and key women demographics, according to Nielsen live plus same day ratings for the November 2013 sweep. Check out the number from a CBS press release below:
Viewers W25-54 W18-49 W18-34
THE YOUNG AND THE RESTLESS
Nov. 2013 4.80m 1.9 1.3 0.7
Nov. 2012 4.35m 1.9 1.2 0.5
+10% nc +8% +40%
Nov. 2013 3.71m 1.5 1.0 0.6
Nov. 2012 3.20m 1.4 1.0 0.5
+16% +7% nc +20%
LMAD 1
Nov. 2013 3.00m 0.9 0.7 0.6
Nov. 2012 2.55m 0.8 0.6 0.4
+18% +13% +17% +50%
LMAD 2
Nov. 2013 3.48m 1.0 0.8 0.7
Nov. 2012 2.94m 0.9 0.7 0.5
+18% +11% +14% +40%
TPIR 1
Nov. 2013 4.81m 1.3 0.9 0.6
Nov. 2012 4.23m 1.1 0.8 0.5
+14% +18% +13% +20%
TPIR 2
Nov. 2013 5.58m 1.5 1.0 0.7
Nov. 2012 5.08m 1.3 0.9 0.6
+10% +15% +11% +17%
THE TALK
Nov. 2013 2.81m 1.1 0.7 0.5
Nov. 2012 2.34m 1.0 0.7 0.4
+20% +10% nc +25%
Re: The Squawk, errrr I mean The Talk. They're probably proud that after three, long years they finally have about 250,000 more total viewers in November than ATWT's last November (2009). But that sweeps month right before the soap's cancellation was announced, ATWT's numbers in the key demos were still better than what The Talk is pulling today. ATWT November 2009 averages were 0.9 in the W18-49 and 0.6 in the W18-34. Source: SON
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