Wednesday, November 13, 2013

THE ORIGINALS Helps Give The CW Its Most Watched Tuesday Since 2009

Joseph Morgan as Klaus on THE ORIGINALS.
Photo Credit: Bob Mahoney/The CW
On the heels of its full season pickup this week, THE ORIGINALS had its most watched episode of the season (2.38M), and helped give The CW its most watchedTuesday night in more than four years (2.36M, since 9/8/09).

THE ORIGINALS matched its season highs in A18-49 (1.1/3), and W18-34 (1.5/4), hit a new season high in W18-49 (1.5/4), and tied its second best number of the season in A18-34 (1.0/3).

THE ORIGINALS outrated both Fox and ABC in the hour in W18-34, and tied Fox in A18-34.

Week to week, THE ORIGINALS rose 25% in A18-34, 36% in W18-34, 22% in A18-49 and 17% in total viewers.

THE ORIGINALS has also seen huge amounts of time-shifted viewing this season, most recently more than doubling its A18-34 and W18-34 ratings in Live + 7 Day viewing compared to Live + Same Day, and nearly doubling its rating in A18-49.

SUPERNATURAL had its second most watched episode of the season last night (2.35M), and gained week to week across the board, rising 11% in A18-34 (1.0/3), up 11% in A18-49 (1.0/3), up 20% in W18-34 (1.2/4, and growing 9% in total viewers (2.35M).

Week to week, The CW's Tuesday night is up 22% in A18-49 (1.1/3), up 11% in A18-34 (1.0/3), up 27% in W18-34 (1.4/4), and up 13% in total viewers (2.36M).

Versus the equivalent Tuesday night last season, year to year The CW doubled its ratings in both A18-34 and W18-34, more than doubled its A18-49 average and was up 56% in total viewers.

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