Thursday, November 7, 2013

GENERAL HOSPITAL Hits 2-Year High in Women 18-49 Viewers, Has Most-Watched Episode in 3 and a Half Years

For the week of October 28, 2013, ABC rose to near 2 year highs in Women 18-49 (647,000/1.0 rating) and Women 25-54 (835,000/1.4 rating), and set 10 month highs in Total Viewers (2.91 million) and Women 18-34 (218,000/0.6 rating) – since weeks of 1/9/12, 1/28/13 and 1/14/13, respectively – ranking as the #1 network in daytime across the target Women demos (tied in W18-34).

GENERAL HOSPITAL grew its Total Viewer audience for the fourth consecutive week, rising to an over 10 month high (2.91 million – since 1/21/13), set an over 2 year high in Women 18-49 (748,000/1.2 rating) and over 2 and a half year high in Women 25-54 (989,000/1.6 rating) – since weeks of 8/15/11 and 3/28/11, respectively – placing a competitive #2 in the demos, and was the #1 program for the 11th week in a row in Women 18-34 (259,000/0.8 rating).

Monday’s telecast – which included story lines revolving around Robin learning of Patrick's engagement and Maxie's frantic preparation for her baby's return – stood as the series' most-watched telecast in over 3 and a half years in Total Viewers (3.16 million – since 2/1/10), its second-most-watched telecast in over two years in Women 18-49 (857,000/1.3 rating) and two and a half years in Women 25-54 (1.13 million/1.9 rating) – since 8/15/11 and 3/25/11, accordingly.

Source: NTI, U.S. ratings, weeks of 10/28/13, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

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