Monday, October 7, 2013

Sunday Night Ratings: THE GOOD WIFE Up, ONCE UPON A TIME Steady, REVENGE & BETRAYAL Down

The entire CBS Sunday night lineup was helped by the Broncos-Cowboys
NFL game which ran over, including THE GOOD WIFE.
The Sunday, October 6 fast national Nielsen ratings are in. Check out a roundup of reports below.

From ABC:
Against strong sports-driven competition from NBC’s Sunday Night Football and an NFL overrun-fueled CBS, ABC drew 15% more viewers than Fox on Sunday night. ABC’s ONCE UPON A TIME was Sunday’s #1 drama in Adults 18-49, outdelivering CBS’ NFL-boosted THE GOOD WIFE and THE MENTALIST.

More than quadrupling its repeat lead-in at 8 p.m. (+317% - over an encore of last week’s premiere episode), ABC’s ONCE UPON A TIME retained 96% of its week-ago premiere in Adults 18-49 (pacing within 1-tenth of a rating point). In addition, the ABC drama held 100% of its premiere audience in Adults 18-34. ONCE UPON A TIME ranked as the top-rated entertainment program in its hour with key Women: W18-49 and W18-34. It was also the #1 most social broadcast telecast of the evening.

During the 9 o’clock hour, ABC’s REVENGE topped Fox’s comedies by nearly 2.0 million viewers (FAMILY GUY/AMERICAN DAD) and beat out its non-sports competition with Women 18-49. L+3 Day Ratings: Last week’s REVENGE premiere gained a full Adult 18-49 rating point in the L+3 numbers (+43%) and the percentage increase was considerably higher for this year’s premiere than for last year’s opener (+43% vs. +28%). REVENGE was also Sunday’s biggest overall gainer in L+3, adding on another +2.5 million viewers to its L+SD tally.

During the 10 o’clock hour, ABC’s BETRAYAL defeated its CBS drama competition (GOOD WIFE/MENTALIST) with Women 18-34.

From Futon Critic:
ABC (5.298 million viewers, #3; adults 18-49: 1.5, #4): A repeat of ONCE UPON A TIME (2.875 million viewers, #19; adults 18-49: 0.6, #19) led into new episodes of ONCE UPON A TIME (7.658 million viewers, #9; adults 18-49: 2.5, #T7), REVENGE (6.693 million viewers, #10; adults 18-49: 1.9, #T12) - marking its series low for fall originals - and BETRAYAL (3.965 million viewers, #17; adults 18-49: 1.1, #18).

CBS (15.156 million viewers, #1; adults 18-49: 3.8, #2): NFL Overrun (29.016 million viewers, #1; adults 18-49: 9.4, #1) powered lineup of 60 MINUTES (20.890 million viewers, #2; adults 18-49: 5.4, #3), THE AMAZING RACE (11.122 million viewers, #5; adults 18-49: 2.5, #T7), THE GOOD WIFE (9.583 million viewers, #7; adults 18-49: 1.9, #T12) and THE MENTALIST (9.046 million viewers, #8; adults 18-49: 1.7, #16).

From NBC:
Sunday Results (CBS carried a Chargers-Raiders NFL Network game in the Oakland/San Francisco and San Diego markets starting at 8:30 p.m. PT):

Keep in mind that the fast-affiliate Nielsens that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 and other key measures in the fast-affiliate ratings.

· In local-market results, which are time zone-adjusted, NBC Sports' coverage of last night's Houston Texans-San Francisco 49ers game averaged an 11.6 rating, 19 share in metered-market households from 8:30- 11:15 p.m. ET.

· Note that the game, won by the 49ers 34-3, is the most one-sided outcome for a "Sunday Night Football" contest since Nov. 7, 2011.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

From CBS:
CBS Sports' Week 5 coverage of THE NFL ON CBS on Sunday, Oct. 6, highlighted by the Denver Broncos' wild, 51-48, win over the Dallas Cowboys earned the highest rating of the NFL season-to-date on any network with an average overnight household rating/share of 18.6/34 in the metered markets.

Yesterday's game rating/share peaked at 24.4/41 from 7:30-7:45 PM, ET. The 18.6/34 also was an 18% increase from last year (15.7/29; highlighted by Denver-New England; Buffalo-San Francisco; Tennessee-Minnesota).

In addition, the game's rating/share is the highest-rated program on television in the metered markets since the 2013 Academy Awards (26.1/41; 2/24/13).

THE NFL ON CBS's Week 5 regional game coverage in the early window earned an average overnight HH rating/share of 9.7/20, up 4% from last year's 9.3/19. Yesterday's regional games were highlighted by New England-Cincinnati; Kansas City-Tennessee; Baltimore-Miami and Jacksonville-St. Louis.

From Showtime:
Both SHOWTIME Series Deliver Outstanding Time-Shifted Numbers In Their First Week

· The second episode of season three of HOMELAND held virtually all of its audience from the S3 premiere with 1.83 million viewers at 9 p.m. (vs. 1.9 million) and 2.5 million viewers for the night (vs. 2.61 million viewers for its S3 premiere night).

· The new SHOWTIME drama series MASTERS OF SEX grew in its second week up nine percent at 10 p.m. with 1.1 million viewers (vs. one million last week) and up seven percent for the night with 1.5 million viewers (vs. 1.4 million last week).

· The premiere weeks for HOMELAND and MASTERS were expected to grow given our subscribers’ patterns of delayed viewing, but the numbers defied expectations:

– HOMELAND is pacing well ahead of season 2 (up 24 percent) with over 6.4 million viewers (vs. 5.2 million for HOMELAND season two), on track to tie as the highest-rated first week for a SHOWTIME series in network history (along with Dexter S8).

– After an impressive launch, MASTERS OF SEX continues to deliver incredible numbers, on pace to receive 5.6 million viewers for its premiere week, up 35 percent vs. HOMELAND’s first season (vs. 4.13 million).

From Deadline:
WITCHES OF EAST END debuted with 1.9 million viewers on Lifetime. The show drew 905,000 viewers among adults 18-49, 916,000 among adults 25-54, 718,000 among W25-54 and 686,000 viewers among W18-49.

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