Monday, September 23, 2013

Primetime Emmys Reach Largest Audience Since 2005

CBS's broadcast of The 65th Annual Primetime Emmy Awards delivered its largest audience since 2005 and its highest adults 18-49 rating since 2006, according to Nielsen time adjusted fast national ratings for Sunday, Sept. 22.

The telecast delivered 17.63m viewers, 5.8 in adults 25-54, 4.9 in adults 18-49 and 4.5 in adults 18-34. Compared to last year's ceremony, the Primetime Emmys were up +26% in adults 18-49 (from 3.9/10), +21% in adults 25-54 (from 4.8/11), +50% in adults 18-34 (from 3.0/09) and added +4.37m viewers (from 13.26m, +33%).

The show posted its best delivery in viewers since Sept. 18, 2005 (on CBS and when it did not air against football on NBC) and its best deliveries in adults 25-54, adults 18-49 and adults 18-34 since 2006 (when it aired in August on NBC).

CBS Research estimates approximately 40 million viewers watched all or part of the Emmys.

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