Friday, September 13, 2013

DAYTIME RATINGS: Week of September 2-6, 2013

The daytime Nielsen ratings are in for the week of September 2-6, 2013. GENERAL HOSPITAL hit 2-year highs in Women 18-49 (734,000/1.1 rating) and Women 25-54 (967,000/1.6 rating), 10-month high in Women 18-34 (274,000/0.8 rating) and 5-month high in Total Viewers (2.75 million).

From SON:
Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,615,000 (-3,000/+317,000)
2. THE BOLD AND THE BEAUTIFUL 3,671,000 (+79,000/+473,000)
3. GENERAL HOSPITAL 2,752,000 (+79,000/+191,000)
4. DAYS OF OUR LIVES 2,624,000 (+205,000/+166,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 867,000 (+109,000/+55,000)
2. THE BOLD AND THE BEAUTIFUL 752,000 (+87,000/+177,000)
3. GENERAL HOSPITAL 734,000 (+98,000/+126,000)
4. DAYS OF OUR LIVES 604,000 (+75,000/+125,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 274,000 (+51,000/+75,000)
2. THE YOUNG AND THE RESTLESS 251,000 (+48,000/+25,000)
3. THE BOLD AND THE BEAUTIFUL 226,000 (+40,000/+90,000)
4. DAYS OF OUR LIVES 201,000 (+43,000/+47,000)

Note: Y&R and B&B aired Tuesday through Thursday only, while DAYS and GH aired Tuesday through Friday.

From ABC:
During the week of September 2, GENERAL HOSPITAL continued its 50th anniversary celebration, as 'baby fever' powered the series to 2-year highs in Women 18-49 (734,000/1.1 rating) and Women 25-54 (967,000/1.6 rating), 10-month high in Women 18-34 (274,000/0.8 rating) and 5-month high in Total Viewers (2.75 million) - since weeks of 9/26/11, 8/15/11, 11/12/12 and 4/8/13, respectively.

* Thursday's telecast, featuring the imminent birth of Britt's baby, stood as the series' most-watched telecast in nearly over 2 years in Women 18-49 (845,000) and Women 25-54 (1.06 million) and in nearly 8 months in Women 18-34 (342,000) - since 8/15/11 and 1/18/13, respectively.

* With only a couple weeks remaining in the 2012/13 season, GENERAL HOSPITAL is pacing for its strongest season in 5 years in Total Viewers (2.97 million), generating the biggest year-to-year increases of any broadcast daytime drama (+14% - vs. 2.61 million), and is also up the most season to season in Women 18-34 (+36% - 253,000 vs. 186,000) and Women 18-49 (+7% - 770,000 vs. 719,000).

o Notably, season to date, GENERAL HOSPITAL is TV's #1 broadcast program in daytime in Women 18-34, and ranks a solid #2 in Women 18-49 and Women 25-54.

Source: NTI, U.S. ratings, week of 9/2/13, Live + Same Day; 2012/13 season: 9/24/12-9/8/13, most current.

OWN Ratings from TVMI:

ALL MY CHILDREN (previous week)
Tue Sep 3 1 p.m. 230,000 total viewers, 74,000 viewers in Adults 18-49 (182,000 total viewers, 77,000 viewers in Adults 18-49)
Wed Sep 4 1 p.m. 266,000 total viewers, 56,000 viewers in Adults 18-49 (205,000 total viewers, 63,000 viewers in Adults 18-49)
Thu Sep 5 1 p.m. 219,000 total viewers, 65,000 viewers in Adults 18-49 (196,000 total viewers, 73,000 viewers in Adults 18-49)

Average viewers for the week: 238,333 (192,250 previous week)

ONE LIFE TO LIVE
Tue Sep 3 1 p.m. 175,000 total viewers, 53,000 viewers in Adults 18-49 (157,000 total viewers, 75,000 viewers in Adults 18-49)
Wed Sep 4 1 p.m. 206,000 total viewers, 51,000 viewers in Adults 18-49 (185,000 total viewers, 68,000 viewers in Adults 18-49)
Thu Sep 5 1 p.m. 174,000 total viewers, 62,000 viewers in Adults 18-49 (123,000 total viewers, 38,000 viewers in Adults 18-49)

Average viewers for the week: 185,000 (148,750 previous week)

Source: Nielsen Media Research

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