Wednesday, August 28, 2013

Telemundo Breaks August Ratings Record

Telemundo Media achieved the best August ratings in the network's history, delivering 1.3 million total viewers, up 8% over last year and up 10% (664,000 vs. 602,000) among adults 18-49 during Monday through Sunday primetime programming, according to Nielsen. Telemundo was also the fastest growing Spanish-language network year-over-year among Monday-Sunday primetime among total viewers and adults 18-49 with a share of 28%, up 3 points vs. last year in this demo. The network ranked as the fastest growing Spanish language network in the 18-49 demo for the seventh consecutive month.

Programming Highlights


Telemundo’s lineup of newly premiered telenovelas delivered strong performances in August with SANTA DIABLA (Broken Angel), the steamy telenovela starring telenovela star Gaby Espino, Aarón Díaz singing sensation and actor Carlos Ponce, telenovela superstars Ximena Duque (CORAZÓN VALIENTE) and Wanda D’Isidro (EL ROSTRO DE LA VENGANZA), delivering 1.25 million total viewers and 736,000 adults 18-49.

MARIDO EN ELQUILER (Husband for Hire), starring popular telenovela stars Maritza Rodriquez (EL ROSTRO DE LA VENGANZA), Sonya Smith (CORAZÓN VALIENTE) and Juan Soler (LA FEA MAS BELLA), delivered 1.3 million in total viewers and 676,000 among adults 18-49 this month.

DAMA Y OBRERO (Lady and Worker), starring Telemundo’s renowned stars Ana Layevska (RELACIONES PELIGROSAS), Fabián Ríos (CORAZÓN VALIENTE), Felicia Mercado (LA CASA DE AL LADO) and José Luis Reséndez (CORAZÓN VALIENTE), delivered 1.05 million total viewers and 513,000 among adults 18-49 in August.


Telemundo’s live broadcast on August 15 of the second annual “Premios Tu Mundo” (Your World Awards), hosted by telenovela superstars Gaby Espino and Aaron Diaz, reached a cumulative audience of 3,760,000 total viewers and 2,100,000 adults 18-49, according to Nielsen. With an average of 1,993,000 total viewers and 1,151,000 adults 18-49, an increase of +19% and +26%, respectively vs. last year, the show featured high-energy musical performances and appearances by some of Hispanic Hollywood’s most prominent artists Daddy Yankee, Natalia Jimenez, Victor Manuelle, Cristian Castro, Voz De Mando, Elvis Crespo and more.


Telemundo’s lineup of blockbuster feature films made Telemundo the #1 Spanish-language network among key 18-34 demos on Sunday night beating Univision by +18% in adults 18-34, +4% in women 18-34 and +36% in men 18-34.

The 8 p.m. Cine de Impacto movie, Apocalypto on August 4th averaged over 1.8 million total viewers and 1 million adults 18-49, ranking as the highest rated primetime movie on Spanish-language TV for the month. In addition, Apocalypto, along with the August 11th broadcast of Titanic, (1.36 million total viewers, 780,000 adults 18-49) the August 18th broadcast of The Karate Kid (1.5 million total viewers and 759,000 Adults 18-49) and the August 25th broadcast of Twilight Saga: New Moon (1.38 million total viewers and 899,000 adults 18-49) ranked as the top 4 movies across the entire broadcast and cable landscape for Hispanic viewers during the month of August.


AL ROJO VIVO, (airs weeknights 5pm ET/4pm CT) with anchor Maria Celeste Arraras, is on pace to deliver an increase +6% in A18-49 (422,000 vs. 398,000) year-over-year.

Source: Nielsen, Nielsen, NPM, Live + Same Day, 7/30/12-8/26/12 vs. 7/29/13-8/25/13, strict dayparts. Share based on TEL A18-49 impressions among sum of TEL+UNI+UMA in daypart cited.

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