Tuesday, August 6, 2013

DAYTIME RATINGS: DAYS Up on Total Viewers and the W18-49, W18-34 Demos (Updated)

The daytime Nielsen ratings are in for the week of July 22-26, 2013. DAYS OF OUR LIVES was up in total viewers, and with female viewers in the 18-49 and 18-34 demos. All four daytime TV soap operas (are up versus last year in total viewers and women 18-34. Y&R is the only daytime soap down year-over-year with women 18-49.

From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,748,000 (+195,000/+419,000)
2. THE BOLD AND THE BEAUTIFUL 3,595,000 (-1,000/+546,000)
3. DAYS OF OUR LIVES 2,562,000 (+146,000/+81,000)
4. GENERAL HOSPITAL 2,539,000 (+22,000/+107,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 831,000 (-10,000/-43,000)
2. THE BOLD AND THE BEAUTIFUL 661,000 (-1,000/+15,000)
3. GENERAL HOSPITAL 613,000 (-4,000/+62,000)
4. DAYS OF OUR LIVES 587,000 (+98,000/+47,000)

Women 18-34 Viewers
1. THE YOUNG AND THE RESTLESS 230,000 (-30,000/+9,000)
2. THE BOLD AND THE BEAUTIFUL 205,000 (+4,000/+59,000)
3. GENERAL HOSPITAL 193,000 (+21,000/+56,000)
4. DAYS OF OUR LIVES 177,000 (+31,000/+15,000)

RELATED:
- CBS: THE TALK Delivers Its Largest Weekly Audience Ever (2.6M Viewers)
- RATINGS: ALL MY CHILDREN & ONE LIFE TO LIVE's First Week on OWN

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