Wednesday, August 14, 2013

NEWS: Twitter Testing 'TV Trending' Feature; P&G's Is Russia's Biggest TV Advertiser

Twitter Testing 'TV Trending' Feature
As a part of an effort to encourage users to follow tweets while watching TV, Twitter is currently testing a new "TV Trending" feature highlighting the most discussed shows in real time for some members.

Trending shows appear as Twitter cards located at the top of your timeline, along with information and top tweets about the programming.

SWITCHED AT BIRTH's Cassi Thomson Replaces Ashley Tisdale in Nicolas Cage Pic Left Behind
Left Behind also stars Nicolas Cage, Chad Michael Murray and Jordin Sparks. Cage is playing the pilot of a jumbo jet, trying to calm his hysterical passengers. Thomson is portraying his daughter trying to find her mother and brother in a post-apocalyptic landscape. Sparks portrays a passenger.

Laura Prepon Is Leaving ORANGE IS THE NEW BLACK (For Now, At Least)
Prepon will come back for a limited number of episodes in the show’s 13-episode second season in order to resolve her story. And the door will be left often for her to return in the future. But the actress did not sign a contract tying her to the show for the upcoming season.

Projects From Chris Carter, Ice Cube, Jason Schwartzman Heat Up For Amazon Orders
New Amazon projects include THE AFTER, a drama from Chris Carter and Georgeville TV set at the moment of apocalypse. THE OUTLAWS, a comedy written by Jeremy Garelick and Jon Weinbach, is eying an October start date contingent on locking in a director. Ice Cube, Matt Alvarez, Kevin Iwashina, Ross Dinerstein, Michael Strahan, Constance Schwartz, Garelick and Weinbach executive produce the project, which focuses on an NFL team whose owner suddenly dies, leaving his wife and his assistant in charge. Also in contention are MOZART IN THE JUNGLE, co-written by Roman Coppola, Jason Schwartzman, Michael Zakin, and Alex Timbers, which explores New York City’s classical music scene; and Koolhaus, from David Brendel, Tim Nye and Cineflix, which centers on a duo of art dealers who double as CIA agents.

Procter & Gamble Feels Political Heat in Russia
Barely an hour goes by on Russia’s biggest TV networks without at least one ad from Procter & Gamble, whose ubiquitous spots for shampoos, toothpaste and maxi pads have made it Russia’s biggest television advertiser. But the Cincinnati, Ohio giant learned this week that being so big comes with risks when Kremlin opponents attempted to use the Internet to mount a boycott of Procter & Gamble’s products.

Their complaint was about Procter & Gamble’s sponsorship of NTV—Russia’s second most-watched network according to TNS Russia—which last week aired a film that accused the opposition of being present at rallies for money or free cookies.

Among the people who first called for the boycott of NTV as a “lying” channel as well as advertisers, specifically Procter & Gamble, is blogger Alexander Plyushchev.

22-year-old Anastasia Tereshenko, who studies art history and works in the Tretyakov Gallery, also blogged calling for a boycott of Procter & Gamble.

“We are inviting people all around the world to join Russia in it’s struggle for democracy. Stop using P&G products, stop working with P&G, support democracy in Russia!” she wrote.

HOMELAND Season 3: The Writers Offer 10 Big Reveals
Assembled for a TV Academy panel, the creative team behind the Emmy-winning Showtime series' reflect on missing scenes, dashed plot points and what's next.

"We had sketched out this plan in the early parts of season two which called for Brody’s demise, which may have been premature, and they asked us to reconsider," says co-creator Howard Gordon, who adds of Brody, "That guy is like a bad penny, he keeps turning up."

Why Twitter Could End Up YouTube's Biggest Threat
Internet entrepreneur Jason Calacanis said, "YouTube is going to be number one in video for some time to come if they do nothing, however we will see at least three new competitor emerge from the likes of Twitter, Facebook, Microsoft, Apple, Amazon, Netflix and Yahoo."

YouTube Hijacked by Notorious Adware Company
After victimizing Facebook and The New York Times last year, a notorious ad fraud perpetrator, Sambreel, has returned. That’s according to the latest bombshell report from, the British research firm that helped identify an infamous botnet earlier this year.

Here’s how it works: Users who want to download YouTube videos to their desktops conduct searches such as “Download YouTube videos." Technically, this is against YouTube's terms of service; but if consumers chose to go forward with these searches are likely to encounter a pair of downloadable plug ins from Sambreel: Easy YouTube Video Downloader plugin and Best Video Downloader. Once users download these plugins, upon their next visit to YouTube, Sambreel starts serving its own ads on—without YouTube’s knowledge.

"If Twitter started allowing iJustine or Vsauce to publish videos to Twitter with a revenue share of 70% to the creator and 30% to Twitter, they would get 100% of the top YouTubers to do it."

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