Tuesday, June 4, 2013

Monday Night Ratings: THE FOSTERS, MISTRESSES, SECRET LIFE, TEEN WOLF

The overnights are in for Monday, June 3rd. Below is a roundup of ratings reports:

From ABC Family:
In its series finale, ABC Family's award-winning and longest running series ever, THE SECRET LIFE OF THE AMERICAN TEENAGER, ranked as Tuesday's #2 scripted cable TV telecast at 8 o'clock in Adults 18-34 (681,000/1.0 rating), Women 18-34 (581,000/1.7 rating), Women 18-49 (830,000/1.3 rating), Viewers 12-34 (885,000/1.0 rating) and Females 12-34 (776,000/1.7 rating).

· Monday's closer stood as the series' most-watched telecast in more than 1 year in Women 18-34 and Women 18-49 - since 4/16/12 and 3/26/12, respectively - and in nearly 7 months in Total Viewers (1.5 million) and Females 12-34 - since 11/19/12.

· Versus year-ago, SECRET LIFE posted solid gains in target demos, including by 5% in Total Viewers (1.50 million vs. 1.43 million), by 25% in Adults 18-34 (681,000 vs. 545,000), by 51% in Women 18-34 (581,000 vs. 384,000), by 29% in Adults 18-49 (981,000 vs. 759,000) and by 46% in Women 18-49 (830,000 vs. 569,000).

At 9 p.m., the series premiere of THE FOSTERS stood as cable TV's #2 scripted telecast in the hour in Adults 18-34 (445,000/0.7 rating), Women 18-34 (376,000/1.1 rating), Women 18-49 (611,000/1.0 rating), Viewers 12-34 (719,000/0.8 rating) and Females 12-34 (636,000/1.4 rating).

· THE FOSTERS towered over year ago time period levels by solid margins, including by 190% in Total Viewers (1.42 million vs. 489,000), by 297% in Adults 18-34 (445,000 vs. 112,000), by 296% in Women 18-34 (376,000 vs. 95,000), by 175% in Viewers 12-34 (719,000 vs. 261,000) and by 166% in Females 12-34 (636,000 vs. 239,000).

· THE FOSTERS out-delivered last June's premiere of BUNHEADS (6/11/12) by 9% in Adults 18-34 (445,000 vs. 407,000), by 15% in Women 18-34 (376,000 vs. 326,000), by 4% in Viewers 12-34 (719,000 vs. 693,000) and by 11% in Females 12-34 (636,000 vs. 575,000).

From ABC:
During the 10 o'clock hour opposite big competition from the deciding Game 7 of the NBA Eastern Conference Finals, ABC's MISTRESSES opened as the #2 series to THE VOICE-led REVOLUTION finale in Adults 18-49, while beating the NBC drama season closer by 17% with Women 18-34. The new ABC drama improved its hour from the year-ago night by double-digit percentages in Adults 18-49 (+33%) and Adults 25-54 (+23%). MISTRESSES was up over ABC's summer debut of THE GLASS HOUR in the hour last year by 10% in Total Viewers (6/18/12).

From MTV:
The season three debut of MTV's hit scripted series TEEN WOLF garnered a 2.3 P12-34 rating, making it the highest-rated telecast for the series to date, up 15 percent from the season two debut and up 10 percent from the season one launch, both of which premiered immediately following the "MTV Movie Awards." The premiere episode drew 2.4 million total viewers, making it the most-watched series telecast to date. It also ranked as Monday's #1 original cable series of the day, delivering 1.8 million P12-34 viewers.

Additionally, the series scored a 4.1 rating among teens, making it the highest rating ever in the demo and Monday's top telecast across all TV with teens.

TEEN WOLF was also the most social program* on television yesterday, with 20 percent of all Twitter users engaged in TV-related conversations tweeting about the series, according to Social Guide. In total, the show generated approximately 1 million mentions on Twitter over the course of the day. Last night's episode was the #1 most tweeted about MTV show, excluding the "MTV Movie Awards" and the "MTV Video Music Awards" since the beginning of 2012.

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