Monday, June 24, 2013

MAD MEN Delivers Highest-Rated Finale in Series History

Photo: AMC
The finale of the sixth season of MAD MEN last night on AMC was the highest-rated finale in series history. The critically-acclaimed episode delivered a 2.1 HH rating and 2.7 million viewers (1.3 million adults 25-54).

In its sixth season, MAD MEN continued to be cable's most upscale drama. In addition to sizable live same day ratings it remains a show that adds a significant audience with an average of 2.1 million viewers within three days and an average of 2.4 million additional viewers within seven days of the live telecast through the first 10 episodes this season.

"There is nothing else on television like MAD MEN, and for the series in its sixth season to deliver the highest-rated finale ever - and an episode that critics and fans have already declared an instant classic - is a testament to everyone who brings this world to life," said Charlie Collier, AMC's president. "Matthew Weiner and his cast and crew have created something that continues to occupy a unique and very special place, on television and across the broader cultural landscape, and we are so proud to be a part of it."

Key Nielsen Highlights for MAD MEN's season six finale:
· 10pm airing: 2.1 HH rating
· 10pm airing: 2.7 million viewers
· 10pm airing: 1.3 million Adults 25-54

Key Nielsen Highlights for MAD MEN's full season six:
· 1.9 HH rating
· 2.5 million viewers
· 1.3 million viewers Adults 25-54

Source: The Nielsen Company. LSD Data. MMS6 (4/7-6/23/13) vs MMS5 (3/25-6/10/12). HH Cov Rtg. Upscale composition of P25-54 HHI $100K+ of MAD MEN Season 6 compared to all other basic cable original drama series with at least 10K impressions from 6/11/12 to date. Live 7 and Live 3 to Live comparisons reflect most current season.

Created by Emmy and Golden Globe winner Matthew Weiner and produced by Lionsgate, MAD MEN made history last September as the first basic cable series ever to win the Emmy for Outstanding Drama Series in four consecutive years. Set in 1960s New York, MAD MEN is a sexy and provocative drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising.

1 comment:

  1. It was a pretty well written episode. Lots of shake ups and twists in direction. Kind of what a show needs, especially one as advanced in years as Mad Men.