Tuesday, June 11, 2013

Monday Night Ratings: Solid Return For SWITCHED AT BIRTH; THE FOSTERS Up 20% In Total Viewers

The overnights are in for Monday, June 10th. Below is a roundup of ratings reports:

From ABC Family:
In its summer season premiere, ABC Family's award-winning and critically-acclaimed, SWITCHED AT BIRTH, ranked as Monday's #1 scripted cable TV telecast at 8 o'clock in Adults 18-34 (479,000/0.7 rating), Women 18-34 (393,000/1.2 rating), Adults 18-49 (855,000/0.7 rating), Women 18-49 (679,000/1.1 rating), Viewers 12-34 (835,000/0.9 rating) and Females 12-34 (706,000/1.5 rating).

· SWITCHED AT BIRTH posted sizeable gains over ABC Family's summer 2012 8 p.m. average in target demos: by 34% in Total Viewers (1.66 million vs. 1.24 million), by 16% in Adults 18-49 (855,000 vs. 738,000), by 20% in Women 18-49 (679,000 vs. 564,000), by 13% in Viewers 12-34 (835,000 vs. 742,000) and by 20% in Females 12-34 (706,000 vs. 590,000).

At 9 o'clock, THE FOSTERS surged over its week-ago series launch by double digits in key demos, standing as cable TV's #2 scripted telecast in the hour in Women 18-34 (379,000/1.1 rating), Viewers 12-34 (977,000/1.0 rating) and Females 12-34 (798,000/1.8 rating).

· THE FOSTERS built on its lead-in in core Millennials: by 17% in Viewers 12-34 (977,000 vs. 835,000) and by 13% in Females 12-34 (798,000 vs. 706,000).

· Week to week, THE FOSTERS climbed by 20% in Total Viewers (1.70 million vs. 1.42 million), by 8% in Adults 18-34 (480,000 vs. 445,000), by 10% in Adults 18-49 (781,000 vs. 711,000), by 36% in Viewers 12-34 (977,000 vs. 719,000) and by 25% in Females 12-34 (798,000 vs. 636,000).

Source: NTI, U.S. ratings, Live +SD, 6/10/13; Summer 2012: 5/28/12-8/26/12.

From ABC:
During the 10 o'clock, ABC's MISTRESSES grew from its week-ago debut by 17% in Adults 18-49. Please Note: From the Live + Same Day ratings to the Live + 3 Day ratings, last week's debut of MISTRESSES shot up 41% among Adults 18-49, building from a 1.24 rating to a 1.75 rating.

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