Saturday, May 25, 2013

ONE LIFE TO LIVE Launches 'Snoop Week'

Snoop Lion, also known as Snoop Dogg, is back in Llanview starting next week on Tuesday, May 28, as he joins the cast of Prospect Park/The OnLine Network’s revival of ONE LIFE TO LIVE, which debuts new 30-minute episodes every Tuesday and Thursday via The OnLine Network at, the free service and to subscribers of Hulu Plus and available at the iTunes Store. Prospect Park/TOLN partnered with Snoop Lion to produce and feature on the new ONE LIFE TO LIVE theme song titled, “Brand New Start,” featuring soulful singer, IZA, who is newly signed to Boss Lady Entertainment and Snoop's Berhane Sound System label.

Snoop Lion will be appearing as himself in brand new episodes beginning with the Tuesday, May 28th installment of ONE LIFE TO LIVE, and the following episodes on Thursday, May 30th, Tuesday, June 4th and Thursday, June 6th. On the series, Snoop Lion is set to visit the fictional town of Llanview to promote his new film, Reincarnated (available on iTunes and in-stores now), which documents his enlightening transformation from Snoop Dogg to Snoop Lion. Snoop ends up making a powerful impact on Matthew Buchanan (Robert Gorrie) and also appears in multiple scenes with new and returning favorites including, Robert S. Woods, Hillary B. Smith, Corbin Bleu and Kelley Missal.

Snoop Lion is no stranger to the cast of ONE LIFE TO LIVE, as he has made several cameo appearances as Snoop Dogg when the show previously aired on ABC. To celebrate Snoop’s return to Llanview, The OnLine Network will makeover their website and social networks by using Snoop Lion’s popular and innovative photo-bombing app “Snoopify” to encourage One Life to Live fans to interact via Twitter, Facebook and Instagram. The week of May 27th, The OnLine Network’s Instagram (@OneLifeToLive) is hosting a “Snoopify” take over which will exclusively feature images of the cast that have been manipulated with an array of iconic Snoop symbols and Rastafarian-inspired stickers from the app itself. In addition, fans will be encouraged to use the hashtag #SnoopOLTL to share their own “Snoopified” images and favorite moments from the new Snoop Lion episodes all over social media.

Prospect Park’s The OnLine Network re-introduced the beloved ONE LIFE TO LIVE franchise, through a groundbreaking content deal that brought premium first-run, broadcast-quality programming to a mass market audience via the Internet. Brand new 30-minute episodes of One Life to Live air two times a week for free via The Online Network at, the free service and to subscribers of Hulu Plus, making these venerable dramas available in a new format that suits the viewing habits of the digital generation. The iTunes Store offers both series via iPhone, iPad, iPod Touch, Apple TV and Mac or PC. In addition, the original, behind- the-scenes series, “MORE” will continue posting Fridays. In Canada, viewers can now access both shows via iTunes Canada.

1 comment:

  1. Any word on if/when the new theme tune will be available on iTunes?