Monday, March 11, 2013

POR ELLA SOY EVA Finale Reached 8.8 Million Viewers For Univision

The Univision Network, one of the top five networks in the U.S. regardless of language, announced today that the Friday, March 8 finale of the hit novela POR ELLA SOY EVA (For Her, I’m Eva) positioned Univision as the No. 1 broadcast network, outperforming ABC, CBS, FOX and NBC among Adults 18-49 and Adults 18-34 during the two-hour airing and for the entire night. This marks the ninth consecutive Friday night that Univision ranks as the No. 1 broadcast network among Adults 18-49 and Adults 18-34. Season-to-date, the network continues to hold the No. 1 position on Friday night with both demographics.

Reaching 8.8 million viewers who tuned in to all or part of the two-hour broadcast, the finale of POR ELLA SOY EVA was the highest-rated telecast in its full-run, delivering an average audience of 6.6 million Total Viewers 2+, 3.8 million Adults 18-49 and 1.9 million Adults 18-34. The final episode was also the No.1 program on broadcast television with Adults 18-49 and Adults 18-34 and finished within the Top 10 with more Total Viewers 2+ than the entire original line-up on NBC (FASHION STAR, GRIMM and ROCK CENTER WITH BRIAN WILLIAMS), FOX (KITCHEN NIGHTMARES and TOUCH), as well as first-run episodes of ABC’s MALIBU COUNTRY and 20/20.

On the night of March 8, Univision held a strong advantage over its closest competitor, ABC, with both Adults 18-49 (by a +56% margin or +1.2 million more viewers) and with Adults 18-34 (by two times or +104%, translating to +805,000 more viewers). In fact, it was the network’s highest-rated Friday night performance and second highest overall (behind the PREMIO LO NUESTRO Latin Music Awards broadcast on February 21, 2013) in the current 2012/2013 season among key demographics.

The finale of POR ELLA SOY EVA currently ranks among the Top 10 primetime novela finales of all-time on Univision (since 1992) with Adults 18-49. It also ranks within the Top 5 across all 8 p.m. novela finales on Univision among this key demographic group.

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