THE VAMPIRE DIARIES saw its social activity across Twitter, Facebook, GetGlue and Viggle jump 19% versus the previous week, delivering 654,000 social interactions, its second-best weekly activity of the season. THE VAMPIRE DIARIEShad the most Twitter mentions and the most GetGlue check-ins in broadcast primetime last week. It had 14% more social interactions than its closest broadcast competitor, The Simpsons, and 54% more social interactions than American Idol for the week.
THE VAMPIRE DIARIESairs Thursday nights at 8 p.m. ET/PT on The CW.
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