Monday, February 11, 2013

THE FOLLOWING Adds Nearly 10 Million Viewers to its Premiere Episode via Encore Showings, DVR, On Demand & Online Streaming

Total Viewing of THE FOLLOWING Premiere Episode

1/21/13 premiere (Live + Same Day): 10.42 million viewers

1/21/13 premiere (L7 gain): 4.68 million viewers

1/25/13 encore (L7): 2.84 million viewers (Note: This factors out 25% duplication with first airing)

4-14 Day VOD: 1.02 million plays (Note: The first 3 days of VOD are already included in Nielsen’s L7)

Streams ( and Hulu through 2/8/13): 1.38 million initiated streams

Total Audience: 20.34 million

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