CBS's Entire Daytime Lineup Posts Week-To-Week Growth In Viewers

CBS's entire daytime lineup posted week-to-week growth in viewers, while THE TALK , LET'S MAKE A DEAL and THE PRICE IS RIGHT also notched growth in key women demos, according to Nielsen live plus same day ratings for the week ending February 24.

The week included "celebrity week" on THE PRICE IS RIGHT (Sharon Osbourne, Demi Lovato, Charles Barkley, NeNe Leakes and Drew and Nick Lachey), the start of LET'S MAKE A DEAL's two-week long 50th anniversary celebration, THE TALK's daily spoofs of CBS's 10 p.m. dramas and a major storyline on THE YOUNG AND THE RESTLESS which partnered with Sharon Osbourne and her son, Jack, to raise awareness for multiple sclerosis through a CBS Cares PSA.

                                     Viewers  W25-54   W18-49   W18-34

CBS DAYTIME w/e 2/24  3.97m     1.4/08    1.0/06      0.6/04

CBS DAYTIME w/e 2/17  3.78m     1.4/08    1.0/06      0.5/04

                                        +5%         nc         nc         +20%

THE TALK w/e 2/24         2.47m     1.1/06    0.7/04      0.4/02

THE TALK w/e 2/17         2.36m     1.0/06    0.7/04      0.3/02

                                       +4%       +10%       nc         +33%

LMAD1 w/e 2/24             3.16m     1.0/06    0.8/06      0.6/04

LMAD1 w/e 2/17             2.91m     1.0/06    0.8/05      0.5/04

                                       +9%         nc         nc         +20%

LMAD2 w/e 2/24            3.54m     1.2/07     0.9/06      0.6/05

LMAD2 w/e 2/17            3.39m     1.0/06     0.8/06      0.5/05

                                      +4%       +20%      +13%       +20%

TPIR1 w/e 2/24              5.04m     1.4/08    1.0/07       0.6/04

TPIR1 w/e 2/17              4.70m     1.3/08    1.0/07       0.6/05

                                      +7%        +8%        nc           nc

TPIR2 w/e 2/24              6.01m     1.6/09    1.2/08       0.7/05

TPIR2 w/e 2/17              5.60m     1.5/10    1.1/08       0.7/05

                                      +7%        +7%       +9%          nc

Y&R w/e 2/24                4.73m    2.0/11    1.4/08        0.6/04

Y&R w/e 2/17                4.60m    2.0/12    1.4/09        0.6/04

                                     +3%        nc         nc              nc

B&B w/e 2/24               3.63m   1.6/09    1.2/07         0.5/04

B&B w/e 2/17               3.52m   1.6.09    1.2/08         0.5/04

                                     +3%       nc         nc              nc