Saturday, January 26, 2013

Daytime Ratings: Big Week For DAYS OF OUR LIVES

As previously reported, DAYS OF OUR LIVES spiked in the ratings for the week of January 14-18, 2013. Below are the the rest of the daytime soap opera ratings.

From SON:

Total Viewers
1. Y&R 4,653,000 (+14,000/-408,000)
2. B&B 3,617,000 (+58,000/+146,000)
3. GH 2,800,000 (-56,000/+591,000)
4. DAYS OF OUR LIVES 2,774,000 (+209,000/+246,000)

The 2.774 million average for DAYS OF OUR LIVES last week was its biggest since the week of January 31-February 4, 2011 (3.030 million).

Households
1. Y&R 3.4/10 (same/-.3)
2. B&B 2.6/8 (same/+.1)
3. GH 2.1/6 (same/+.5)
3. DAYS OF OUR LIVES 2.1/6 (+.2/+.2)

Women 18-49 Viewers
1. Y&R 823,000 (-83,000/-137,000)
2. B&B 731,000 (+32,000/+34,000)
3. GH 642,000 (-38,000/+112,000)
4. DAYS OF OUR LIVES 634,000 (+55,000/+37,000)

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