Monday, December 3, 2012

Sunday Night Ratings: THE WALKING DEAD Makes History, REVENGE Up, ONCE UPON A TIME Steady

The overnights are in for Sunday, December 2. AMC's THE WALKING DEAD is the first cable series in television history to reign as the biggest show of the fall season among Adult 18-49 rating, beating all broadcast and cable entertainment series. Below is a roundup of Nielsen ratings reports:

From ABC:
At 8pm, the fall finale of ABC’s ONCE UPON A TIME surged over its Adult 18-49 lead-in (+94%) to rank #1 against its non-sports competition and stand as Sunday’s highest-rated scripted broadcast series. In addition, the ABC drama stood as the #1 TV program in its time period for the 2nd week in a row with key Women (W18-34/W18-49). ABC’s ONCE UPON A TIME scores substantial gains via time-shifted playback, spiking over its preliminary numbers by 3.1 million viewers and by 1.4 Adult 18-49 rating points (+42%) in the final L+7 Day ratings.

Increasing over the prior week, ONCE UPON A TIME attracted its biggest audience since the beginning of November – since 11/4/12. In addition, the ABC drama was up week to week in Men 18-34 (+6%), Men 18-49 (+15%) and Kids 2-11 (+30%), while holding 100% of its National Adult 18-49 rating and up 3% over its week-ago Fast Affiliate young adult rating.

Up week to week in the 9 o’clock hour among Adults 18-49 (+9%), ABC’s fall finale of REVENGE beat out its NFL-fueled competition on CBS (Amazing Race/The Good Wife) by 9% and topped Fox’s animated comedies (Family Guy/American Dad) by 20%. In fact, the ABC sophomore outdelivered CBS’ competing drama The Good Wife for the 9th straight telecast this season. Like its lead-in, REVENGE surges in TV playback this season, jumping by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+48%) from its first-reported numbers to its L+7 ratings.

REVENGE built over the previous week in Total Viewers (+10%), Adults 18-49 (+9%) and Adults 18-34 (+6%), earning its best number in a month on the latter measure – since 11/4/12.

Season to date, REVENGE is up from the same point in its freshman frame in both Total Viewers (+2%) and Adults 18-49 (+3%).

From NBC:
In time zone-adjusted metered-market results, NBC's Eagles-Cowboys game was #1 in its time period and the #1 show of the night (excluding NFL overruns) with a 13.5 rating, 21 share in metered-market households from 8:30-11:30 p.m. ET. That's a gain versus the same night last year of 13 percent (13.5/21 vs. 11.9/18 for Lions-Saints). The rating peaked during The Game's final half-hour (14.1 from 11-11:30).

From AMC:
AMC’s THE WALKING DEAD is the first cable series in television history to reign as the biggest show of the fall season among Adult 18-49 rating, beating all broadcast and cable entertainment series including “The Voice,” “Modern Family,” “X Factor,” “Two and a Half Men,” “The Big Bang Theory” and “Grey’s Anatomy.” Last night, the 9PM premiere of THE WALKING DEAD's mid-season finale delivered 10.5 million viewers. The series encored at 10PM and then again at midnight, delivering an additional 3.6 million & 1.1 million viewers respectively, totaling 15.2 million viewers for the night. With Live plus 7, THE WALKING DEAD adds another 3.4 million viewers a week on average. THE WALKING DEAD Season 3 to date reigns as the number one ad supported drama series in basic cable history among total viewers, adults 18-49, adults 25-54, adults 18-34, men 18-49, men 25-54 and men 18-34. AMC resumes the final eight episodes of THE WALKING DEAD season three on Sunday, February 10th at 9pm EST.

In addition, the season three mid-season finale of TALKING DEAD at 11pm attracted 2.2 million viewers. The live after show, hosted by Chris Hardwick, expands to a one-hour program on Sunday, February 10th at 10pm EST immediately following THE WALKING DEAD. Embassy Row’s Michael Davies and Jen Patton serve as executive producers and Brandon Monk is co-executive producer.

From Showtime:
With only two episodes left to the season, SHOWTIME subscribers continue to make HOMELAND appointment viewing on Sunday nights, as the series delivered its highest-rated episode and night ever this past weekend. HOMELAND garnered 2.2 million viewers at 10 p.m. and 2.5 million viewers for the night. And, for the first time ever, an original HOMELAND episode rated higher than a new episode of Dexter, the network’s No. 1 rated series.

DEXTER delivered 2.1 million viewers at 9 p.m. and 2.63 million viewers for the night this Sunday. Season-to-date, the seventh season of DEXTER is averaging 6.02 million total weekly viewers across platforms, its highest rated season ever, and up 12 percent above its prior season through the same time frame. The second season of HOMELAND is averaging 5.7 million total weekly viewers across platforms to-date, up 34 percent above its freshman season (through the same time frame). Both DEXTER and HOMELAND finale on December 16.

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