Univision & TeleFutura Only Broadcast Networks To Show A18-49 Growth During May Sweeps

UNIVISION BROADCAST NETWORKS ARE ONLY ONES SHOWING GROWTH IN MAY SWEEPS

 

“Una Familia Con Suerte” Finale Is Third Highest Rated Show on Broadcast Television Wednesday Night

Univision Stations Once Again Rank No. 1 & No. 2 in the Country in Local News; WXTV Univision 41 in New York has the No. 1 Early Local Newscast in the Country Among Adults 25-54 for the Second Consecutive Sweep Month

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MIAMI, FL – MAY 24, 2012 – Univision Network announced today that it completed the May 2012 sweep period up 1% among Adults 18-49 vs. May 2011.  The only other broadcast network to see ratings increase year-over-year during May sweeps was the company’s TeleFutura Network, which grew 24%, while all other top 10 English- or Spanish-language broadcast networks saw declines.

Source: The Nielsen Company. May 2012 Sweep (04/26/2012-05/23/2012) vs. May 2011 Sweep (04/28/2011-05/25/2011). Broadcast Prime defined as Mon-Sat 8pm-11pm & Sun 7pm-11pm, Live+SD.

Additionally, the company today announced that during the May sweep, its owned-and-operated (O&O) local television stations in New York and Los Angeles led all other stations in the country with the most watched early local newscasts, among Adults 18-34 and Adults 18-49, regardless of language. Also during the sweep period, KMEX Univision 34 in Los Angeles claimed the top spot in the country with the most watched late local newscasts among Adults 18-49, while WXTV Univision 41 in New York claims the distinction as having the most watched early local news in the country among Adults 25-54 for the second consecutive sweep month.

Univision stations in Los Angeles, Houston and Phoenix also finished the May sweep as the No. 1 stations in their markets, in early news, late news, primetime and total day viewing among Adults 18-49, regardless of language.

Additionally, Univision closed the 2011/2012 broadcast season on a high note, with the two-hour finale of “Una Familia Con Suerte” (A Fortunate Family). From 8 to 10 p.m. on Wednesday night, 8.8 million Total Viewers 2+ tuned in to all or part of the program to find out just how the luckiest and beloved Lopez family celebrates love and the second chances that life brings.

The strong viewership of this popular novela’s grand finale made the network the No. 2 most-watched broadcaster in the time period and for the night among Adults 18-34, behind only the “American Idol” finale on FOX. The network was also No. 3 in the time period and during broadcast primetime, beating CBS, NBC and the CW among Adults 18-49. ”Una Familia Con Suerte” ranked as the No. 3 most-watched program  of the night on broadcast television with more Adult 18-49 and Adult 18-34 viewers than the season finales of “The Middle,” “Don’t Trust The B in Apt 23” and “Revenge” on ABC as well as “Law And Order: SVU” on NBC.

Primetime

• During the May 2012 sweep period, KMEX Univision 34 in Los Angeles led all other stations in the country as the No. 1 most watched station during primetime among Adults 18-34, regardless of language. 

• Univision also has three of the top 10 stations  in the country during primetime among Adults 18-34; and two of the top 10 among Adults 18-49 and Adults 25-54, regardless of language.

• Adults 18-34: KMEX-Los Angeles No. 1, WXTV-New York No. 2, KXLN-Houston No. 6

• Adults 18-49: KMEX-Los Angeles No. 2, WXTV-New York No. 4
• Adults 25-54: KMEX-Los Angeles No. 4, WXTV-New York No. 7

• Univision stations ranked as No. 1 in the markets during primetime, regardless of language, in the following markets:

• Among Adults 18-49 in Los Angeles, Miami, Houston and Phoenix
• Among Adults 25-54 in Los Angeles, Miami and Houston
• Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento

Total Day

• During the May 2012 sweep period, KMEX Univision 34 in Los Angeles led all other stations in the country as the No. 1 most watched station in total day viewing among Adults 18-34, regardless of language.

• Univision also has three of the top 10 stations in the country in total day viewing among Adults 18-34; and two of the top 10 among Adults 18-49 and Adults 25-54, regardless of language.

• Adults 18-34: KMEX-Los Angeles No. 1, WXTV-New York No. 3, KXLN-Houston No. 7

• Adults 18-49: KMEX-Los Angeles No. 3, WXTV-New York No. 4
• Adults 25-54: KMEX-Los Angeles No. 4, WXTV-New York No. 8

• Univision stations ranked as No. 1 in the markets in total day viewing, regardless of language, in the following markets:

• Among Adults 18-49 in Los Angeles, Houston, Dallas, Phoenix and Sacramento
• Among Adults 25-54 in Houston and Phoenix
• Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento

Source: The Nielsen Company, NSI (4/26/12-5/23/12).  Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT.  Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT (includes regular newscasts only).  Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT(Mon-Sat 7P-9P/Sun 6P-9P CT) Total Day is defined as Mon-Sun 6am-2am.  Rankings based on average impressions.  Top ten and #1 in the country rankings based on viewership in all 25 LPM markets.  LPM markets represent 49% of all U.S. households.  Live+SD.

Additional Highlights

The two-hour finale of “Una Familia Con Suerte” on Univision:

• Delivered an average audience of 6.1 million Total Viewers 2+, 3.2 million Adults 18-49, 1.9 million Adults 18-34 and 2.3 million Persons 12-34.

• Helped Univision finish as the No. 4 broadcast network, beating NBC among Total Viewers 2+ for the entire night (8 -11 p.m.).

• Was the highest-rated broadcast in the novela’s full-run among Total Viewers 2+, Adults 18-49 and Adults 18-34.

• Ranked among the top 20 primetime novela finales on the Univision network (since 1992) among key demographics.

Source: The Nielsen Company. Wednesday (05/23/2012) 8:00pm-11:00pm, Univision’s Una Familia Con Suerte Finale telecast based on NPM Fast National Ratings (8:00pm to 10:00pm) and English-Language broadcast networks based on NPM Fast Affiliate Ratings (8:00pm-11:00pm). Reach based on NPM Fast Cume, Persons 2+, 6+ minutes qualified audience (visitors included) Live+SD.