Friday, March 16, 2012

Thursday Night Ratings: Soft Start For MISSING, PRIVATE PRACTICE Up

Thursday night featured the premiere of MISSING as well as new episodes of GREY'S ANATOMY and PRIVATE PRACTICE on ABC, telenovelas on Univision and Telemundo, and new VAMPIRE DIARIES and SECRET CIRCLE on The CW. Below is a ratings roundup.

From THR:
ABC's Missing (10.6 million, 2.0), starring Ashley Judd, had a soft launch, though its debut was just one-tenth below that of canceled Charlie's Angels in the same time slot. A Grey's Anatomy (9.7 million, 3.0) original ticked down slightly, but Private Practice (7 million, 2.2) rose.

The CW's Vampire Diaries (2.6 million, 1.2) returned down double digits from its most recent original in February, though Diaries topped Missing in the 8 p.m. slot among adults 18-34 and women 18-34. The Secret Circle (1.6 million, 0.7) was flat.

From Media Life:
At 8 p.m. Fox led with a 4.5 for "American Idol," followed by NBC with a 2.1 for "Community" (2.2) and "Rock" (2.0). ABC was third with a 2.0 for "Missing," Univision fourth with a 1.6 for "Una Familia con Suerte," CBS fifth with a 1.5 for basketball, CW sixth with a 1.2 for "The Vampire Diaries" and Telemundo seventh with a 0.5 for "Una Maid en Manhattan."

ABC took the lead at 9 p.m. with a 3.0 for "Grey's Anatomy," while Fox slipped to second with a 2.2 for a repeat of "Touch." CBS and NBC tied for third at 2.0, CBS for basketball and NBC for "The Office" (2.3) and "Up All Night" (1.7), with Univision fifth with a 1.3 for "Abismo de Pasion," CW sixth with a 0.7 for "The Secret Circle" and Telemundo seventh with a 0.6 for "Corazon Valiente."

At 10 p.m. ABC was first again with a 2.2 for "Private Practice," with NBC second with a 1.6 for "Awake." CBS and Univision tied for third at 1.5, CBS for basketball and Univision for "La Que No Podia Amar," and Telemundo was fifth with a 0.4 for "Relaciones Peligrosas."

Fox also finished first for the night among households with a 7.2 average overnight rating and a 12 share. ABC was second at 6.0/10, CBS third at 3.1/5, NBC fourth at 2.8/5, Univision fifth at 1.8/3, CW sixth at 1.3/2 and Telemundo seventh at 0.7/1.

From ABC:
Thursday Night (8:00-11:00 p.m.)
With the series debut of "Missing," plus "Grey's Anatomy" and "Private Practice," ABC earned second place on Thursday night to an "Idol"-led Fox in Total Viewers (9.1 million) and Adults 18-49 (2.4/7).

* ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

"Missing" (8:00-9:00 p.m.)
From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" opened a strong No. 2, more than doubling the audience (+136% - 10.6 million vs. 4.5 million) of NBC's original comedy block ("Community" return/"30 Rock" slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour (10.4 million to 10.7 million).

* Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, "Missing" delivered ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

* "Missing" represented a big improvement for ABC in the hour, boosting its time period by 4.7 million viewers (10.6 million vs. 5.9 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the Net's season average with regular original programming.

"Grey's Anatomy" (9:00-10:00 p.m.)
ABC's "Grey's Anatomy" moved up to a dominant No. 1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers (9.7 million vs. 8.7 million) and by 36% in Adults 18-49 (3.0/8 vs. 2.2/6).

* Up by 7% in viewers over its last original telecast, "Grey's" generated its biggest audience in 5 weeks - since 2/9/12.

"Private Practice" (10:00-11:00 p.m.)
ABC's "Private Practice" finished as the most-watched TV show in the 10 o'clock hour, defeating NBC's "Awake" by 37% in Total Viewers (7.0 million vs. 5.1 million) and by 38% in Adults 18-49 (2.2/6 vs. 1.6/4).

* Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, "Private Practice" drew its 2nd-largest audience in more than 2 months - since 1/5/12.


  1. ABC's "Missing" gave FOX's "American Idol” a run for its money. I can’t tell you how much I enjoy watching prime time programming right after work and this is the reason why I just ordered DISH's Hopper. The Hopper can record up to six shows at once and holds 250 hours of HD content. A DISH co-worker was telling me about the Hopper new PrimeTime Anytime feature that automatically records customers ABC, NBC, FOX and CBS prime time programs everyday in HD.

  2. I thought ABC's Missing was an okay show, not bad. The dialogue could have been sharper and stronger but I think the action sequences were pretty good.
    I wonder whether Ashley Judd suffered from some mixed reviews and some recent bad press concerning her appearance (not fair, really, especially when she explained that it was a medical reason for her changed facial appearance).
    But I like the idea of a female headed action adventure and ABC really hasn't done one since Alias a few years ago.

  3. I haven't watched all of MISSING yet. I did see a few action scenes with Ashley Judd and she kicked some butt!