Sunday Night Ratings: GCB, GOOD WIFE Up, HOUSEWIVES Steady, ONCE UPON A TIME Down

Sunday is definitely soap day in primetime at least. ONCE UPON A TIME, DESPERATE HOUSEWIVES, GCB, ARMY WIVES, THE GOOD WIFE, THE WALKING DEAD are just some of the serials that aired new episodes this week. But how did they do in the Nielsen ratings? Below is a roundup of ratings reports we have so far.

From CBS:
THE GOOD WIFE was first in households (6.4/10), viewers (9.82m) and averaged 2.5/05 in adults 25-54 and 1.7/04 in adults 18-49.

From ABC:
Sunday Night (7:00-11:00 p.m.)
As “GCB” grew from its debut telecast, ABC (2.3/6) won Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10% (2.1/6), Fox by 15% (2.0/6) and NBC by 53% (1.5/4). In fact, ABC has been No. 1 on Sunday for 3 weeks straight to post its longest winning streak on the evening since May 2010.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

ONCE UPON A TIME (8:00-9:00 p.m.)
Shooting up to more than double its lead-in 8:00 p.m. (+115% - 2.8/8 vs. 1.3/4), ABC’s ONCE UPON A TIME ranked No. 1 in its hour and tied as Sunday’s top broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the No. 1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

DESPERATE HOUSEWIVES (9:00-10:00 p.m.)
ABC’s DESPERATE HOUSEWIVES led the pack in the 9 o’clock hour with young adults (2.5/6 - tied w/Fox’s comedies), dominating the first hour of NBC’s CELEBRITY APPRENTICE by 39% (1.8/4) and CBS’ THE GOOD WIFE by 47% (1.7/4).

* Building its overall audience for its 3rd straight broadcast, ABC’s HOUSEWIVES generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

“GCB” (10:00-11:00 p.m.)
Continuing to show impressive retention of its “Housewives” lead-in (92%), ABC’s “GCB” (2.3/6) grew over its week-ago debut and moved up into the No. 1 position during the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC’s 2-hour CELEBRITY APPRENTICE by 5% (2.2/5) and CBS’ CSI: MIAMI by 10% (2.1/5). In addition for the 2nd week in a row, the new ABC drama ranked No. 1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

* ABC’s “GCB” was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact “GCB” stands as the season’s only non-IDOL led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net’s best series performance in the hour since early-October with Adults 18-49 – since 10/2/11.

Cable Ratings:
Coming soon.