Monday, January 30, 2012

Sunday Night Ratings: ONCE UPON A TIME Highest in 11 Weeks, GOOD WIFE Up

Below are the Sunday night ratings that have been reported:

From ABC:

ONCE UPON A TIME (8:00-9:00 p.m.)
Rising week to week and building sharply on its lead-in against the football game (+48% in viewers/+79% in young adults), ABC freshman drama ONCE UPON A TIME emerged as Sunday's No. 1 non-sports TV program among Adults 18-49 (3.4/8). During the 8 o'clock hour, ABC's ONCE UPON A TIME outdelivered CBS' UNDERCOVER BOSS by 13% (3.0/7) and Fox's animated comedies by 48% (THE SIMPSONS/NAPOLEAN DYNAMITE" = 2.3/5).

* Growing week to week in Viewers (+16%) and Adults 18-49 (+6%), ONCE UPON A TIME (10.8 million) produced its most-watched telecast overall in 11 weeks - since 11/13/11. In addition, the Disney-owned drama surged by 24% over the prior week in Teens 12-17 to match the series' 2nd-highest-ever number.

* Although facing the Pro Bowl this year, ONCE UPON A TIME delivered big time-period increases for ABC in the hour, growing over the year-ago night with original programming by 2.3 million viewers and by 42% in Adults 18-49 (HOME EDITION = 8.5 million and 2.4/6 on 1/30/11).

From CBS:

THE GOOD WIFE was first in viewers (10.95m), second in adults 25-54 (3.3/07) and averaged 2.2/05 in adults 18-49. Compared to the last first-run episode (on Jan. 15), THE GOOD WIFE was up +18% in adults 25-54 (from 2.8/06), +10% in adults 18-49 (from 2.0/05) and added +1.50m viewers (from 9.45m, +16%).

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