The NFC Championship game dominated the Sunday night ratings, but ABC's soaps held up well. Here is the ratings report from ABC:
ONCE UPON A TIME (8:00-9:00 p.m.)
Opposite Fox's high-rated NFL NFC Championship game (NY Giants-San Francisco 49ers) that went into overtime, ABC freshman drama ONCE UPON A TIME (9.3 million and 3.2/7) surged over its lead-in (+79% in viewers/+167% in young adults) and gained viewers throughout its broadcast to beat out CBS' UNDERCOVER BOSS (9.2 million and 2.2/5) in both Total Viewers and Adults 18-49. In fact, the ABC freshman drama substantially increased it winning advantage over the CBS unscripted series to 45% in Adults 18-49, jumping from 10% the prior week. Disney-owned ONCE UPON A TIME qualified as Sunday's No. 1 non-sports TV program with viewers and young adults.
* Despite facing the big NFL Championship competition, ONCE UPON A TIME increased its numbers week to week in Adults 18-34 (+4%) and Women 18-34 (+3%), scoring its 2nd-best results in the last 2 months on both measures - since 11/13/11. In addition, the show surged 12% over the prior week with Men 18-34 to earn its 2nd-strongest performance since November - since 11/27/11.
* ONCE UPON A TIME produced sizeable year-over-year growth for ABC in the hour, improving by 33% in Total Viewers and by 68% in Adults 18-49 over original programming on the same night last year ("Extreme Makeover: Home Edition" on 1/23/11 = 7.0 million and 1.9/4).
DESPERATE HOUSEWIVES (9:00-10:00 p.m.)
Registering as the No. 1 non-sports program in the 9 o'clock hour, ABC's DESPERATE HOUSEWIVES (7.5 million and 2.6/5) towered over its original drama competition in the time slot, beating NBC's "Prime Suspect" (4.3 million and 0.8/2) by 3.2 million viewers and more than tripling its Adult 18-49 number (+225%). In addition, HOUSEWIVES stood as Sunday's No. 2 non-sports program with Adults 18-49.
* DESPERATE HOUSEWIVES grew week to week in Adults 18-34 (+5%), Women 18-34 (+15%) and Women 18-49 (+3%).
PAN AM (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's PAN AM dominated the season finale of NBC's PRIME SUSPECT by 86% among Adults 18-49 (1.3/3 vs. 0.7/2).
* PAN AM built week to week by 8% in Adults 18-49, equaling its highest-rated telecast since the beginning of December - since 12/4/11.
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