Here's a look at the preliminary Nielsen ratings for Sunday, January 8, 2012.- Sunday night’s premiere of the highly anticipated second season of DOWNTON ABBEY averaged 4.2 million viewers, not including those viewing through station replays, DVRs or online streaming. (Nielsen Fast National data, 2.7 household rating.) This is double what PBS generally gets and an 18 percent increase over last season.
- THE GOOD WIFE (9:18-10:18 p.m.) delivered a 7.5/11 with 11.65 million viewers, 3.7/08 in adults 25-54 and 2.7/06 in adults 18-49, winning the 9:30-10:30 PM hour in these measures. THE GOOD WIFE scored season-best deliveries in viewers, adults 25-54 and adults 18-49 thanks in part to the delayed start following the highest rated NFL first round playoff game since 1988 (featuring Tim Tebow's Denver Broncos).
- Despite facing the tail end of the NFL playoff game, ABC freshman drama ONCE UPON A TIME catapulted over its lead-in at 8:00 p.m. (+4.5 million viewers/+164% in AD18-49) and gained audience through its broadcast to finish a dominant No. 1 against its non-sports-driven competition on NBC and Fox. Sunday's No. 1 entertainment show in Adults 18-49, ABC's ONCE UPON A TIME(3.7/8) beat out the second hour of NBC's 2-hour DATELINE by 147% (1.5/4) and Fox's first-run animated comedies (THE SIMPSONS/THE CLEVELAND SHOW) by 68% (2.2/5) from 8:00-9:00 p.m..
- TV's No. 1 new drama this season with young adults, ONCE UPON A TIME continued to produce impressive year-over-year time-period improvement for ABC, improving over original programming on the year-ago night (HOME EDITION on 1/9/11) by 11% in Total Viewers (10.3 million vs. 9.3 million) and by 37% in Adults 18-49 (3.7/8 vs. 2.7/7).
- Returning to original for the first time 4 weeks, ONCE UPON A TIME was up by double digits over its last first-run broadcast (8.9 million and 2.9/7 on 12/11/11) in Total Viewers (+16%) and Adults 18-49 (+28%), marking its best results since November on both counts - since 11/27/11 and 11/13/11, respectively. In addition, the Disney-owned drama hit a series high with Teens 12-17 (2.9/9), shooting up by 53% over its last original telecast.
- Ranking No. 1 against its non-sports-fueled competition at 9:00 p.m., ABC's DESPERATE HOUSEWIVES towered over the opening hour of NBC's THE FIRM by 2.0 million viewers (8.8 million vs. 6.8 million) and by 100% in Adults 18-49 (3.0/7 vs. 1.5/3).
* On its first airing since the beginning of December, HOUSEWIVES built by 7% in viewers and by 11% in Adults 18-49 from its last telecast (8.2 million and 2.7/6 on 12/4/11), equaling its highest young adult rating since October - since 10/30/11.
- PAN-AM was down almost 19% with a 1.3 Adults 18-49 rating on an audience of 4.04 million. Compared to BROTHERS & SISTERS, in the same ABC time slot one year ago, PAN-AM was down more than 43%.
- HELL ON WHEELS rated a 0.7 Adults 18-49 with an audience of 2.29 million.
- THE FIRM's 1.4 adults 18-49 rating for its premiere was NBC's lowest rated in-season drama premiere ever.
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