Monday, December 12, 2011

Sunday Night Nielsen Ratings: ONCE UPON Down, GOOD WIFE Up, BOARDWALK Steady, LUCK Premieres & WHEELS Up

Here's a look at the preliminary Nielsen ratings for Sunday, December 11, 2011.

ONCE UPON A TIME was down over 6% to a 2.9 Adults 18-49 rating on an audience of about 8.9 million viewers.

Compared to EXTREME MAKEOVER: HOME EDITION (in the same ABC time slot one year ago), ONCE UPON A TIME was up almost 21%.

- THE GOOD WIFE was up over 26%, with a 2.4 Adults 18-49 rating on an audience of more than 11.2 million.

- Compared to UNDERCOVER BOSS (in the same CBS time slot one year ago), THE GOOD WIFE was down 20%.

- BOARDWALK EMPIRE was steady with a 1.3 Adults 18-49 rating on about 3 million viewers.

- LUCK Premiered with a .4 Adults 18-49 rating on an audience of 1.1 million.

- HELL ON WHEELS was up 20% to a .6 Adults 18-49 rating on almost 2.2 million viewers.

- PAN-AM had a bye week.

- DESPERATE HOUSEWIVES had a bye week.

From the ABC press release, some ONCE UPON A TIME talking points:

ABC's "Once Upon a Time" is Sunday's #1 Entertainment Show with Key Women

Building sharply on its repeat lead-in (America's Funniest Home Videos) opposite sports-driven competition during the 8pm hour from NBC's big Sunday Night Football game (NY Giants-Dallas Cowboys) and CBS' NFL overrun-boosted programming, ABC freshman drama Once Upon a Time finished as the #2 entertainment program in its slot to the season finale of CBS' Amazing Race XIX in viewers and young adults, while beating out the Amazing Race closer with Adults 18-34, Women 18-34 and Women 18-49. For the new series' 7th consecutive broadcast, Once Upon a Time qualified as Sunday's #1 entertainment program with key Women (W18-34/W18-49).

· Once Upon a Time continued to generate strong year-over-year gains for ABC, growing over original programming on the same night last year by 21% in Adults 18-49.

For more information about each series, click on the name of the show (in blue) below.

1 comment:

  1. I watched the "Pillars of the Earth" marathon on the Reelz channel. It was good, captivating drama with a satisfying conclusion.