Here's a look at some of the daytime ratings from last week:
- GENERAL HOSPITAL rated a 1.0 with Women 18-49 with an audience in the demo of about 646,000.
- ONE LIFE TO LIVE also rated a 1.0 with Women 18-49 with an audience in the demo of about 612,000.
From ABC:
ABC Clean Sweeps Daytime’s #1 Rank Across All Target Women Demographics
Thursday’s “The Chew” – Featuring Guest Dr. Mehmet Oz and Showcasing
All of the Co-Hosts’ Favorite Holiday Dishes – Ranks as the Series’ #1 Telecast
Ever in Total Viewers, Women 18-34 and Women 18-49
Boasting its #1 Telecast – and 3 of its Top 5 to Date – “The Chew” Delivers its 2nd-Most-Watched Week on Record in Total Viewers and Key Women; Posts 3rd Straight Week of Gains in Women 18-34, Besting Year-Ago’s “All My Children’s”
“The View,” “General Hospital” and “One Life To Live” Rank Among
Daytime’s Top 3 Programs in Women 18-49 and the Top 4 in Women 25-54
ABC Daytime
ABC swept Daytime, ranking #1 in Women 18-34 (0.6 rating/185,000), Women 18-49 (1.0 rating/617,000) and Women 25-54 (1.3 rating/806,000).
Thursday’s “The Chew,” showcasing the co-hosts’ favorite holiday dishes and featuring guest Dr. Mehmet Oz (“The Dr. Oz Show”), ranked as the series’ #1 telecast to date in Total Viewers (2.71 million), Women 18-34 (270,000) and Women 18-49 (605,000).
Furthermore, in Total Viewers Wednesday’s show, featuring guest Bobby Deen (“Not My Mamas Meals” (2.55 million), and Monday’s show, featuring Michael Simon’s “Five in Five” signature series (2.53 million), became the series’ #4 and #5 telecasts, respectively, to date.
Impressively, “The Chew” grew its audience for the 3rd consecutive week in Women 18-34, out-performing “All My Children’s” year-ago weekly average by 4% (178,000 vs. 171,000).
Also noteworthy, “The Chew” posted week to week gains across all target demos, including by 5% in Total Viewers (2.50 million vs. 2.38 million) and by 8% in Women 18-49 (517,000 vs. 477,000).
In Women 18-49, “The View” (#2 – 1.1 rating/693,000), “General Hospital” (#3T – 1.0 rating/646,000) and “One Life To Live” (#3T – 1.0 rating/612,000) placed among the week’s Top 3 Daytime programs.
In Women 25-54, “The View” (#2 – 1.5 rating/902,000), “General Hospital” (#3 -- 1.4 rating/844,000) and “One Life To Live” (#4T – 1.3 rating/798,000) stood among the week’s Top 4 Daytime programs.
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:
Source: NTI, Live + Same Day: Week of 12/12/11. “Price is Right” is average from 11:00 a.m. – 12:00 p.m. All ranks/ties based on rating unless otherwise noted.
It was just reported that The Chew is doing better in the Atlanta market than All My Children did. http://blogs.ajc.com/radio-tv-talk/2011/12/21/atlanta-tv-ratings-for-november-fox-5-up-year-over-year-wsb-adjusts-to-life-post-oprah/
ReplyDeleteI tried to watch it but lost interest almost immediately. I think it's just another over rated cooking show that belongs on cable. I'll stick to General Hospital. And if GH is canceled, then I'm canceling permanently in my home.
ReplyDeleteThe ABC affiliate in Milwaukee (WISN-12) has also reported that The Chew has grown its noon to 1 p.m. time period audience by 24 percent over All My Children. ugh.
ReplyDeleteWith the amount of advertising ABC has done, it would be surprising if people weren't sampling the show. It would be interesting if we could know how many of the same people watch from week to week and feel loyal to the brand. I guess in this day and age, they don't really care about the long-term though.
ReplyDeleteWhen OLTL goes off the air, The Chew ratings will TANK. If you DVR OLTL- notice how The Chew spills over in to OLTL time slot. THAT's where The Chew is getting it's "high ratings" - from people tuning in to watch OLTL.
ReplyDeleteThey can keep spinning, but soap fans will not tune in to these cruddy new shows. ABC will regret canceling the shows that used to butter their bread.
ITA Mary! If you turn on ABC for Life then you get last few seconds of Chew. I have to change the channel at least 30 sec after the switch over or the chew will get the Life ratings. Stupid move.
ReplyDeleteHow many people dvr that stupid show? Ummm none. How many people dvrd AMC? TONS! But we weren't counted. Duh!
ReplyDeletepeggy: Nielsen Households (and Viewers) who DVR their television shows are counted if/when they watch the show within a specific timeframe (e.g. same day or 7-day). The same multiple is then applied and included in the total household and vewer counts. And unfortunately, if a larger percentage of viewers who are watching The Chew are watching that show "live," then advertisers could see this as a plus, since it's far more likely that live viewers are watching the advertising as opposed to fast-forwarding through it on a recording.
ReplyDelete