Thursday, November 17, 2011

DAYTIME RATINGS: CBS & ABC Sing The Praises Of Their Soap Replacements

CBS and ABC put out press releases on Thursday praising THE TALK and THE CHEW for continued ratings growth in the new Nielsens covering the week of November 7-11, 2011. THE CHEW is pretty much dead even with ALL MY CHILDREN's numbers for the same week last year. GENERAL HOSPITAL and DAYS OF OUR LIVES reached new all-time lows in Women 18-49 viewers.

But first, read the CBS press release which doesn't mention THE YOUNG AND THE RESTLESS or THE BOLD AND THE BEAUTIFUL.


THE TALK, CBS's daytime talk show, hit a season high in viewers for the second consecutive week while posting its best key women demographics since July, according to live plus same day ratings for the week ending Nov 11.

THE TALK delivered 2.10 million viewers, topping last week's previous season high of 2.08 million viewers. The series also averaged 1.1/06 in women 25-54, its highest since the week ending July 22, and 0.8/05 in women 18-49, its best since the week ending July 29.

Compared to the same week last year, THE TALK is up +1% in viewers (from 2.08m), +22% in women 25-54 (from 0.9/06) and +14% in women 18-49 (from 0.7/05).
Not to be outdone, ABC was happy to report THE CHEW grew its audience again this week.

Fringe Ratings Report: ABC Daytime Programming -- Week of Nov. 7, 2011

ABC is Daytime's No. 1 Network in Women 18-49 and Women 25-54

"The Chew" Feasts on Series High in Total Viewers for the 3rd Straight Week

"The View" Posts its Highest-Rated Week in Nearly 8-Months in Women 25-54

"The View," "One Life to Live" and "General Hospital" Place Among
Daytime's Top 4 Programs in Women 18-49 and Women 25-54

ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-49 (0.9 rating/574,000 - tie) and Women 25-54 (1.3 rating/796,000 - tie).

* "The Chew" posted its 5th consecutive week of growth to hit a series high in Total Viewers (2.248 million) for the 3rd straight week.

* "The View" delivered its highest-rated week in nearly 8 months in Women 25-54 (1.7 rating) - since week of 3/21/11 - surging by 13% week to week (vs. 1.5 rating).

* In Women 18-49, "The View" (No. 2 - 1.1 rating/693,000), "One Life to Live" (No. 4T - 0.9 rating/595,000) and "General Hospital" (No. 4T -- 0.9 rating/571,000) placed among the week's Top 4 Daytime programs.

* In Women 25-54, "The View" (No. 2 - 1.7 rating/1.005 million), "General Hospital" (No. 4T -- 1.3 rating/769,000) and "One Life to Live" (No. 4T - 1.3 rating/763,000) stood among the week's Top 4 Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.40 million No. 1T CBS 0.9/595,000
No.2 ABC 2.71 million No. 1T ABC 0.9/574,000
No. 3 NBC 2.29 million No. 3 NBC 0.8/543,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.4/907,000
The View ABC 1.1/693,000
Bold and the Beautiful CBS 1.0/642,000
One Life to Live ABC 0.9/595,000
General Hospital ABC 0.9/571,000
Price is Right 1/2 CBS 0.9/549,000

Source: NTI, Live + Same Day: Week of 11/07/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" is average from 11:00 a.m. - 12:00 p.m.
THE CHEW is getting dangerously close to surpassing ALL MY CHILDREN's numbers.

ALL MY CHILDREN (ABC) – Week of 11/08/10
Viewers: 2.26 million, Women 25-54: 1.2/7, Women 18-49: 0.8/5, Women 18-34: 0.5/3

THE CHEW (ABC) – Week of 11/07/11
Viewers: 2.25 million, Women 25-54: 1.1/6, Women 18-49: 0.7/4, Women 18-34: 0.5/3

With the amount of promotion ABC has given THE CHEW it was bound to get new viewers to sample the show each week. But will they stay for the long haul? With a 30-40% smaller budget though, THE CHEW is already more profitable for the network than AMC (minus that huge advertising budget, of course).

Here's a breakdown of what we know so far about the daytime soap opera ratings for the week. Ratings from one year ago are included for reference.

- ONE LIFE TO LIVE delivered a 0.9 Women 18-49 rating on 595,000 viewers.

- One year ago, ONE LIFE TO LIVE was delivering a 1.0 Women 18-49 rating on 679,000 viewers.

- GENERAL HOSPITAL rated a 0.9 Women 18-49 on an audience of about 571,000 (a new low).

- One year ago, GENERAL HOSPITAL was rating a 1.3 Women 18-49 on an audience of about 848,000.

- THE YOUNG AND THE RESTLESS delivered a 1.4 Women 18-49 rating on 907,000 viewers.

- One year ago, THE YOUNG AND THE RESTLESS was delivering a 1.7 Women 18-49 rating on 1.10 million viewers.

- THE BOLD AND THE BEAUTIFUL rated a 1.0 Women 18-49 on an audience of about 642,000.

- One year ago, THE BOLD AND THE BEAUTIFUL was rating a 1.0 Women 18-49 on an audience of about 647,000.

- DAYS OF OUR LIVES rated a 0.8 Women 18-49 on an audience of about 543,000 (a new low).

- One year ago, DAYS OF OUR LIVES delivered a 1.1 Women 18-49 on an audience of about 721,000.

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