Thursday, November 10, 2011

DAYTIME RATINGS: ABC Promoting THE CHEW's Increases as well as ONE LIFE TO LIVE's, GENERAL HOSPITAL's Slippage

ABC sent out a press release today proudly announcing THE CHEW has increased in total viewers for four straight weeks. ONE LIFE TO LIVE and GENERAL HOSPITAL were down a bit in the Women 18-49 demo.

Read the release below:

Fringe Ratings Report: ABC Daytime Programming -- Week of Oct. 31, 2011

ABC Sweeps Daytime Across All Key Women Demos -
Ranks No. 1 in Women 18-34, Women 18-49 and Women 25-54

Posting its 4th Consecutive Week of Growth, "The Chew" Devours
Series Highs in Total Viewers for the 2nd Straight Week

"The View" Ranks No. 1 in Daytime for the 2nd Straight Week in Women 18-34

"The View," "One Life to Live" and "General Hospital" R
Among Daytime's Top 3 Programs in Women 18-49

ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-34 (0.5 rating/177,000 - tie), Women 18-49 (0.9 rating/607,000 - tie) and Women 25-54 (1.3 rating/790,000).

* For the 2nd week in a row, "The Chew" hit a series high in Total Viewers (2.158 million), generating its 4th straight week of increases.

* "The View" ranked as Daytime's No. 1 program in Women 18-34 (0.7 rating/232,000) for the 2nd straight week, and placed a competitive No. 2 in Women 18-49 (1.1 rating/711,000) and Women 25-54 (1.5 rating/926,000).

* In Women 18-49, "The View" (No. 2 - 1.1 rating/711,000), "One Life to Live" (No. 3T - 1.0 rating/645,000) and "General Hospital" (No. 3T -- 1.0 rating/628,000) placed among the week's Top 3 Daytime programs.

* In Women 25-54, "The View" (No. 2 - 1.5 rating/926,000), "General Hospital" (No. 3 -- 1.4 rating/839,000) and "One Life to Live" (No. 4 - 1.3 rating/785,000) stood among the week's Top 4 Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.25 million No. 1T ABC 0.9/607,000
No. 2 ABC 2.71 million No. 1T NBC 0.9/566,000
No. 3 NBC 2.29 million No. 3 CBS 0.8/544,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.3/827,000
The View ABC 1.1/711,000
One Life to Live ABC 1.0/645,000
General Hospital ABC 1.0/628,000
Days of Our Lives NBC 0.9/566,000
Price is Right 1/2 CBS 0.9/565,000
Bold and the Beautiful CBS 0.9/546,000

Source: NTI, Live + Same Day: Week of 10/24/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" is average from 11:00 a.m. - 12:00 p.m.


Meanwhile, CBS put out a press release only mentioning THE TALK (see below).


THE TALK, CBS's daytime talk show, delivered 2.08 million, its largest audience of the season, according to Nielsen live plus same day ratings for the week ending Nov 4.

Compared to the same week last year, THE TALK was up +1% in viewers (from 2.06m) and even in women 25-54 (0.9/06).

1 comment:

  1. I will not ever watch THE CHEW or the show they replace ONE LIFE TO LIVE with.I've been watching these shows for over 40 yrs. & with my mother when I stayed home sick from school.General Hostipal will be next , when that happens, I won't be watching channel 8 any more except at night every now & then. there are ENOUGH cooking & talk shows on the air.There is a whole network devoted to only cooking ,that most people have,we can watch that !!