Saturday, March 23, 2013


On February 12, 1973, CBS daytime soap opera WHERE THE HEART IS was canceled in favor of a new show, THE YOUNG AND THE RESTLESS. Six weeks later, WTHI would air its final show and Y&R would premiere.

WTHI had a Nielsen rating of 6.8 at the time, or around five million viewers (that would make it No. 1 today). The show supposedly didn't have the type of audience (in terms of age and income) that sponsors preferred.

The article below from Daytime TV magazine takes a look at some of the cast including James Mitchell, Joseph Mascolo, Diana Van Der Vlis, and many more.

Read the three page article below.

(Click images to view larger. You may need to click a second time to enlarge again.)

- THE COMPLETE LIST: 25 Biggest Blunders In Daytime Soap Opera History - #15 The early 1970s soap purge


  1. To expand on the age and income level comment: While strange to hear this today, CBS didn't like how young the viewers were and thought "Where the Heart Is" was attracting a cult-like audience.

    Maybe they should resurrect it and try it out on The CW!

  2. During my late high school/early college years as a Chicago teenager, I remember the cancellations of both WTHI & LIAMST on WBBM-TV/Channel 2, the local CBS-owned station that broadcast both of these soaps. I still miss both of these shows today all these years later!

  3. I have a warm spot in my heart for WTHI. I really don't think it was given a fair shake by CBS. It had the makings of becoming a classic.

    I'm glad to see, by the above comments, that I am not the only one who misses this show.

  4. I watched "Where the Heart Is" and "Love is a Many Splendored Thing" on WBBM in Chicago. I can't believe both shows went off the air 40 years ago today.

  5. For everyone what watched WTHI and LIAMST, did you start watching Y&R the next week? And did you like it right away?

  6. Does anyone remember how the show started each day? RE: Y&R had sketches of the characters on the show.