Wednesday, April 20, 2011

LA REINA DEL SUR Leads Telemundo To Record Ratings

Thanks to its new novela LA REINA DEL SUR, Telemundo says it beat Univision, ABC, NBC and Telefutura among adults 18 to 34 the week of April 4, the best ratings week in its history.

During that week, the telenovela also beat a number of English-language broadcast programs among adults 18-49. The U.S. Hispanic broadcaster averaged more total viewers and adults 18-49 than any other week in its history that week. LA REINA DEL SUR, a co-production with Spain's Antena 3, is averaging almost 3.3 million total viewers, 2.2 million in 18 to 49.

According to Nielsen ratings, Telemundo attracted almost 1.6 million total viewers and 975,000 adults 18-49 in Monday through Friday prime. The network says its Monday to Friday 18 to 49 ratings more than tripled Telefutura's.

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