Thursday, September 30, 2010

NEWS: P&G, Sebastian Roche, Susan Lucci, GLEE

P&G, Walmart Find Success as Moviemakers for Their Brands
P&G has long been a leader in creating original content from its early days as the co-creator of some of the first radio soap operas in the 1930s on behalf of brands such as Oxydol to its creation of daytime soaps such as "Guiding Light" and "As the World Turns," each of which just recently ended their decades-long runs on TV and its launch sponsorship of The People's Choice Awards. Next year, the company will produce the first "interactive telenovela" for MTV with Ben Silverman's Electus (PEDRO & MARIA). But what makes P&G and Walmart's partnership more than simply a spruced-up movie of the week is its impact on sales.

What primetimes shows have the highest median age fans?
BLUE BLOODS is the oldest skewing with a median age of 60.4.

GLEE hits a high note in ratings
The red-hot sophomore Fox dramedy drew a 5.8 rating/16 share in adults 18-49, 13.3 million viewers overall) with its Britney Spears-themed episode last night, up 4% from its season premiere and an all-time high.

Argentine Actress Romina Yan Dies at 36
Yan, who achieved international fame as the star of television programs like the soap opera CHIQUITITAS, died after suffering a heart attack, associates said. She was 36.

HOLLYOAKS to tackle sex plot with 12 year olds
Amber Sharpe (Lydia Lloyd Henry) and Finn O'Connor (Connor Wilkinson) have sex - but don't enjoy it. And things get worse when Amber finds she is pregnant.

Producer Paul Marquess said: "The story communicates that Amber and Finn were not emotionally or physically ready to engage in sexual activity. And there will be no fairytale ending."

Sebastian Roche returning to GENERAL HOSPITAL
GH confirms Sebastian Roche returns as Jerry beginning on Monday, December 13th.

Susan Lucci hedging her bets in Erica Kane love triangle
"I don't know which way it's going to go or if anything is engraved in stone as far as the writers go. I just know there's a terrific setup here. I'm so lucky to be in this story with Walt and Michael because they're both so great looking and such great actors and very different from each other. As for Erica, she wants to be very sure she's doing the right thing before she gets married again."

1 comment:

  1. Jerry Jacks should have died long ago. Can't believe they're bringing him back.