Tuesday, June 8, 2010

NEWS: Web Series, RJ BERGER, SECRET LIFE Ratings

SECRET LIFE returns with 3.2 million viewers
The third season opener of ABC Family’s hit original series, THE SECRET LIFE OF THE AMERICAN TEENAGER now stands as cable’s No. 1 original series/season premiere this summer in Women 18-49 (1.3 million/1.9 rating), Women 18-34 (949,000/2.8 rating), Viewers 12-34 (2.3 million/2.4 rating), Females 12-34 (1.8 million/4.0 rating), Teens (1.0 million/4.3 rating) and Female Teens (875,000/7.3 rating). Additionally, Monday’s SECRET LIFE ranks as summer’s No.1 scripted premiere on cable with Adults 18-34 (1.2 million/1.8 rating).

Web Series Tap Prime Time: Better Production Quality, Easier TV-Internet Hook ups Grab Nighttime Viewers
Original Web series are finding a niche at night. In a change from traditional online-video watching, which was built during daytime, providers of free original Web content and others that rerun TV programs are reporting strong viewership gains during evening hours. At Blip.tv, which distributes tens of thousands of independent online video shows, peak viewing time has moved from 12 p.m. to 3 p.m. a year ago to 8 p.m. to 11 p.m. across U.S. time zones.

How to Approach a Web Video Series as a Marketing Strategy‎
What’s a proven but very overlooked social media business strategy for professional minded individuals and small business operations, one that’s well-suited for online video? According to successful author and Chicago media personality Robyn Okrant, it’s doing “serialization” with your video content ­– i.e., knowing how to tell a story as a series of videos where your audience stays tuned on a daily basis.

Exec: AOL looking for content creators
AOL is looking to bring the worlds of professionally produced and commissioned content together and deliver more Web video, David Eun, president of AOL Media & Studios, said Monday night. AOL has doubled down on partnerships and is ready for more, he said.

Raunchy MTV sitcom has a heart
Boston Globe's Matthew Gilbert writes: "MTV’s THE HARD TIMES OF RJ BERGER is puerile, sexist, flooded with geek and jock clich├ęs, inappropriate, obvious, derivative of “Superbad,’’ forced in its political incorrectness, and filled with double-entendres that make the title look subtle. And I kind of like it."

REVIEW: Not just another 'Pretty' face
"The ridiculously expensive wardrobes, the fabulous hair and makeup, plus a high school with not a single fatty is well, yes, the stuff of teen fantasy. And that is exactly what PRETTY LITTLE LIARS is: a glamorous, spooky, adolescent fantasy."

Why GLEE is this century's TWIN PEAKS‎
Salon's Matt Zoller Seitz believes GLEE is "is one of the most stylistically bold broadcast network shows since TWIN PEAKS."

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