Tuesday, June 8, 2010

Merchandising Soaps: Primetime Shows Go Licensing Crazy

According to the Los Angeles Times, new products from GLEE and 90210 will be hitting stores this fall.

By fall, Gleeks and those who want to make them happy will be able to shop for as many as 100 "Glee"-branded products like karaoke machines, musical greeting cards, pajamas, games, books, bedding and cosmetics.

The CW's high-school-set remake, 90210 will have clothing targeted at young women at bebe stores in the fall, in time for the third season launch. (There's a similar deal in place between Warner Bros. TV's GOSSIP GIRL and the U.K. chain Miss Selfridge, where outfits based on the fashion-forward looks of Blair, Serena and other characters went on sale this spring. No doubt it's a test to see if the clothes could make it stateside).

The 90210 dresses, shirts, accessories and other gear will be incorporated into the hit show, giving the bebe clothes prime-time exposure.

Meanwhile, Telemundo is going to begin selling jewelry from its telenovelas.

Telemundo, the NBC Universal Television Consumer Products Group and Big Tent Entertainment, in association with The Richline Group, Inc. and designer Udi Behr, are introducing Telemundojewelry.com, which launches today. The new Website offers fans a chance to purchase the beautiful jewelry pieces worn by the actors in Telemundo's programming. The first collections to be offered are those featured in the network's popular telenovelas EL CLON ("The Clone") and DONDE ESTA ELISA? ("Where is Elisa?"). The new lines include a selection of necklaces, earrings, bracelets and rings that are made with a variety of materials and stones. A full product launch for the Telemundo-inspired lines is planned for this fall in retail outlets nationwide.

1 comment:

  1. They should start marketing soaps like primetime does. How about Carly or Robin designed scrubs? I remember at one time you could by the "Izzie" scrubs from greys anatomy. Just anything like that could work to bring in extra revenue.