Monday, June 28, 2010

Daytime Emmy Ratings More Than Double Last Year

The Daytime Emmy Awards improved substantially on their ratings from last year averaging 5.6 million viewers on Sunday night and a 1.1 rating in adults 18-49. Last year's ceremony averaged 2.68 million viewers on The CW. This years' telecast led its two-hour time period in totoal viewers but trailed FOX's animation reruns and NBC's LAW & ORDER: CRIMINAL INTENT in the demo.

The 5.6 million viewers was more than double the total for the 2009 Daytime Emmys, which aired on The CW in late August. It's also a slight improvement over the 2008 awards on ABC (5.4 million). In 1993, the Daytime Emmys hit a high of almost 22 million total viewers when it aired on ABC.


  1. I was very disappointed in the show CBS really dropped the ball. I look forward to the daytime emmys as a soap fan. This year it seemed theactors and shows got lost and the whole purpose of the broadcast was to pimp Vegas. The Focus should have been on the actors and talk show hosts. Each nominated actors reel should have been shown so we as the audience could say wow that was really good now I understand why she won. When it takes longer for the envelope to arrive then the nomination to be read and the winner to give there speech something is terribly wrong. How can Daytime be saved when the one chance in primetime there is to showcase the shows and talent is wasted on Vegas. lastly at least three actors who spent most of their career's in daytime past away this year and there was not even so much as a mention. What a waste

  2. Not only were there no clips of the actors reels, they didn't even put the camera on the nominees when their names were called...lame....