Thursday, May 20, 2010

ABC: 11 Week High for GH, 2 Month High for AMC

From the ABC Daytime ratings release:

* ABC ranked as the week's No. 1 network in Daytime with Women 18-34 (0.8 rating/274,000 - tie), Women 18-49 (1.2 rating/784,000) and Women 25-54 (1.5 rating/955,000).

* For the 2nd consecutive week, GENERAL HOSPITAL ranked as Daytime's No. 1 program in Women 18-34 (1.0 rating/324,000 - tie), posting its best numbers in nearly 3 months - since week of 2/22/10.

* ALL MY CHILDREN hit a 9-week high in Women 18-34 (0.7 rating/251,000 - tie), Women 18-49 (1.0 rating/651,000 - tie) and Women 25-54 (1.3 rating/845,000 - tie) - since week of 3/8/10.

* In Women 18-49, GENERAL HOSPITAL (No. 2 - 1.4 rating/924,000), THE VIEW (No. 3 - 1.3 rating/836,000) and ONE LIFE TO LIVE (No. 4T - 1.1 rating/724,000) placed among Daytime's Top 4 programs.

* In Women 25-54, GENERAL HOSPITAL (No. 2 - 1.7 rating/1.1 million), THE VIEW (No. 3 - 1.6 rating/1.0 million) and ONE LIFE TO LIVE (No. 4T - 1.4 rating/886,000) ranked among Daytime's Top 4 programs.

Network averages:

Total Viewers
No. 1 CBS 3.55 million
No. 2 ABC 2.81 million
No. 3 NBC 2.44 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.2/784,000
No. 2 CBS 1.1/717,000
No. 3 NBC 0.9/625,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Rtg/000s
The Young & the Restless 1.8/1.20 million
General Hospital 1.4/924,000
The View 1.3/836,000
One Life to Live 1.1/724,000
Price is Right 1.1/702,000

Source: NTI, Live + Same Day: Week of 5/10/10. All ranks based on rating unless otherwise noted. "Price is Right" based on 11:00 a.m.-12:00 p.m. average. Ties are based on rating.

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