Monday, February 8, 2010

NEWS: GH is Sticky, Woodley, Rogers, Super Bowl, White

Rentrak Reports Engagement Metrics for Week Ending January 31, 2010
Rentrak Corporation, a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 25, 2010 through January 31, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

In this week's Top 25:

Super Bowl Scores Highest Household Rating in 23 Years
Super Bowl XLIV -- which gave the beleaguered New Orleans Saints its first Super Bowl appearance and win -- scored the games' highest household rating in 23 years. The Super Bowl, which was broadcast live from Miami on CBS, averaged a 46.4 household rating/68 share, according to overnight ratings supplied by Nielsen. Super Bowl XLIV could be the first sports program to ever domestically crack 100 million viewers.

UPDATE: 106.5 million watched the Super Bowl — the largest audience in TV history.

2010 USA TODAY Ad MeterSM tracks Super Bowl XLIV ads - Betty White a winner
Betty White's Snickers ad ranked #1.

Shailene Woodley joining Clooney in The Descendants
THE SECRET LIFE OF THE AMERICAN TEENAGER's Shailene Woodley may have just caught her big break with a starring role in George Clooney’s next film. The film, entitled The Descendants, will be directed by Alexander Payne and is about a lawyer that gets close to his family after a tragedy. The film is based off the novel by Kaui Hart Hemmings.

INTERVIEW: DAYS star Suzanne Rogers (Maggie)
"When I heard they were bringing back Maggie's myasthenia I was very hesitant because it’s an aspect of my life I don’t like revisiting. Of course, I’m thankful for the work, and for the opportunity to get the message out once again. But there’s a part of me that’s very nervous about this. Of course, they’re dealing with it in a different way this time. Before, DAYS decided to deal with it because I was dealing with it, and I looked very different from the neck up. This time, Maggie will be affected in the arms and the limbs."

Source Interlink Selects LiveOffice Hosted Email Archiving to Meet E-Discovery Needs
LiveOffice, the leading provider of software-as-a-service (SaaS) email archiving, email compliance and email continuity solutions, today announced that Source Interlink has deployed LiveOffice Personal Archive, LiveOffice Discovery Archive and LiveOffice Email Continuity to meet its e-discovery preparedness needs and retention policy enforcement, while also addressing soaring data stores and rapidly growing hardware and administrative costs.

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